Have you ever found yourself overwhelmed by the vast array of makeup, skincare, body care, and fragrance products available both online and in stores? With the beauty industry constantly evolving with new trends and formulations, determining which products genuinely excel can be a daunting task. This is especially true when you’re searching for formulas that not only stand the test of time but also adapt to the ever-changing beauty landscape.
Curious about the latest beauty trends? Dive into our Beauty section for an in-depth exploration.
Your search for must-have beauty products ends here. We consulted the experts at Adore Beauty, particularly their Senior Beauty Editor, Amy Clark, to discover the top 15 best-selling products in their beauty hub. In this guide, we’ll reveal what makes these products exceptional and why they are loved by customers and beauty enthusiasts alike.
The Ordinary Niacinamide 10% + Zinc 1%
Price: $10.60
What is it: This high-performance serum is packed with essential vitamins and minerals that work to significantly improve the texture of uneven skin. By effectively clearing congestion and reducing the appearance and severity of blemishes, this treatment can transform your skin’s overall look and feel.
Why it’s popular: “The popularity of this serum highlights the incredible benefits of niacinamide,” explains Adore’s Senior Beauty Editor, Amy Clark. “Uneven skin tone and texture are common issues, and niacinamide (or vitamin B3) combined with zinc can effectively brighten, smooth, and refine skin’s appearance.”
How to use it: To integrate this potent serum into your skincare regimen, introduce it gradually. If you’re also using a vitamin C serum, apply the niacinamide and zinc serum at a different time of day to avoid any potential negative interactions.
What the reviewers say: “Both Adore Beauty customers and staff rave about this serum. One colleague claimed it was the first serum that truly transformed her skin!” shares Amy. You can find more detailed reviews of The Ordinary niacinamide serum here.
Who it’s suited for: This serum is particularly beneficial for individuals with oily and acne-prone skin, as it helps to balance oil production, leading to less frequent and severe breakouts.
Price: $34.30
What is it: This invigorating scrub combines glycolic acid, jojoba beads, and tea tree oil to deeply cleanse and brighten your complexion. It effectively treats acne, clears congestion, and diminishes pigmentation, making it a staple in any skincare routine.
Why it’s popular: “This scrub is affordable and loaded with active ingredients that deliver real results,” Amy explains. “The glycolic acid works within a creamy scrub base to eliminate buildup in hair follicles and renew skin texture, effectively addressing dark spots left by breakouts.”
How to use it: This product’s active glycolic component exfoliates dead skin cells from the outer layer of your skin. To avoid over-drying, use it once or twice a week for optimal results.
Pro tip: Amy uses this face scrub for gentle exfoliation on other areas, such as her lower body, back, and upper arms, especially for treating keratosis pilaris.
What the reviewers say: “This hardworking scrub boasts an impressive 4.6 stars from Adore Beauty customers, who appreciate its effectiveness in clearing clogged pores and refining skin texture for both the face and body,” Amy adds.
Who it’s not suited for: The Skinstitut Glycolic Scrub 14% is best for individuals without existing sensitivity or redness. Those with delicate or irritation-prone skin should consider gentler exfoliating alternatives.
Dermalogica Special Cleansing Gel
Price: $54.56
What is it: A gentle, soap-free formula featuring a blend of quillaja saponaria and calming lavender, this cleansing gel effectively removes impurities without leaving the skin feeling tight or dry. The addition of soothing balm mint helps alleviate sensitivity, making it a popular choice for daily cleansing.
Why it’s popular: “Finding your perfect cleanser can be trickier than you’d imagine, especially since they are only on the skin for a moment. This Dermalogica cleanser is like the Miss Congeniality of cleansers,” explains Amy. “It efficiently removes makeup and sunscreen without causing irritation.”
How to use it: As a soap-free product, the Special Cleansing Gel is gentle enough for daily use. A small amount is sufficient to create a rich foam, ensuring it lasts longer when used mindfully.
What the reviewers say: This best-selling cleanser from Dermalogica has received 4.5 stars, with users labeling it a ‘skincare staple’ and frequently returning to Adore for repurchases.
Who it’s suited for: This cleanser is ideal for those with normal to combination skin types.
Cosrx Advanced Snail 96 Mucin Power Essence
Price: $38
What is it: The Cosrx Snail Mucin Essence incorporates the unique ingredient of snail secretion to fortify the skin barrier and maintain hydration levels. Hailing from Korea, this mucin filtrate not only protects but also enhances the skin’s natural moisture retention, akin to how snails use it for their own protection.
Why it’s popular: “This snail secretion essence-serum hybrid frequently garners viral attention for its unparalleled glow-giving properties,” claims Amy. “Renowned for delivering deeply hydrated, luminous skin that resembles glass, snail mucin is the secretion snails produce when they feel relaxed or stressed.”
How to use it: This essence is a vital component of any comprehensive Korean skincare routine but can also seamlessly fit into a simpler regimen. Apply it after your toner, before your serums and moisturizers, to hydrate and prep your skin for subsequent products.
What the reviewers say: Adore customers rate this slimy, sticky essence an impressive 4.9 stars out of 5. Amy notes, “While the texture may take some getting used to, it indeed imparts an instant bouncy radiance to the skin.”
Who it’s suited for: Ideal for sensitive skin types, this versatile product can be enjoyed by anyone seeking enhanced hydration.
Alpha-H Liquid Gold
Price: $64.80
What is it: True to its name, this Australian-made cosmeceutical acts like gold for your skin, promoting collagen production and minimizing imperfections for a radiant complexion.
Why it’s popular: “Nothing delivers next-day radiance quite like Liquid Gold,” Amy explains. “It’s your go-to for waking up with a luminous glow. Glycolic acid, an alpha hydroxy acid (AHA), works to dislodge dull, dead skin cells, unveiling fresh and vibrant skin beneath.”
How to use it: Apply this potent product every other evening, two to three times a week to build your skin’s tolerance to its effects. For optimal results, avoid layering other products on top. If you have sensitive skin, applying a moisturizer or serum afterward can temper its intensity.
What the reviewers say: Thousands of five-star reviews flood in for this product on Adore Beauty, with testimonials ranging from “Used once and hooked” to “GOLD GOLD GOLD”!
Who it’s suited for: Perfect for individuals concerned about dullness, uneven skin tone, and early signs of aging, this product addresses multiple skin concerns effectively.
Eleven Australia Miracle Hair Treatment
Price: $24.95
What is it: This leave-in hair treatment has been working miracles for various hair types while requiring little introduction.
Why it’s popular: “Since 2011, Eleven’s Miracle Hair Treatment has been revitalizing damaged hair. It excels at addressing issues like frizz, fragility, and unruliness, all while being budget-friendly,” Amy states.
How to use it: Simply massage a pea-sized amount through damp hair, focusing on mid-lengths to ends for optimal results.
What the reviewers say: It boasts a solid 4.6-star rating for being lightweight yet incredibly moisturizing, catering to various hair needs.
Who it’s suited for: Suitable for all ages, genders, and hair types, it’s especially beneficial for those seeking softening properties, damage protection, or improved manageability.
Olaplex Hair Perfector No.3 Home Treatment
Price: $54
What is it: An at-home treatment designed to restore strength, resilience, and elasticity to damaged hair, this product can be used independently or as part of a comprehensive three-step routine alongside Olaplex No. 4 shampoo and No. 5 conditioner.
Why it’s popular: “Olaplex No. 3 is the original at-home treatment that mirrors the results of the previously salon-only service,” Amy shares. “This protein bond repair treatment restores broken bonds that contribute to hair’s protein structure, resulting in swishy, shiny, and incredibly soft hair.”
How to use it: A fantastic hack for using this product is to apply it to slightly damp hair that’s a couple of days old. Slick it back into a sleek bun, allowing your damaged hair to deeply absorb the treatment.
What the reviewers say: Adore customers refer to it as “The best hair product on the market” and even a “hair God.”
Who it’s suited for: Most beneficial for individuals with damaged, color-treated hair or those prone to breakage, incorporating Olaplex No 3 into their haircare routine is highly recommended.
Estee Lauder Double Wear Makeup
Price: $65
What is it: This long-wearing foundation offers a matte finish and comfortable wear for up to 24 hours, making it a favorite among makeup lovers.
Why it’s popular: “Double Wear is arguably one of the most beloved foundations of all time,” Amy states. “The ultra-full coverage, long-lasting formula may not be for everyone, but those with oily skin adore how it creates a flawless look.” Additionally, it features a Global Shades range, ensuring everyone can find their perfect match.
How to use it: For best results, prep your skin with a primer suitable for your skin type, build the foundation coverage gradually as you apply, and finish with concealer if additional coverage is desired.
What the reviewers say: With an impressive 4.7 stars on Adore, customers with oily skin praise its ability to maintain a matte finish throughout the day.
Who it’s suited for: The wide variety of shades for cool, neutral, or warm undertones ensures there’s a perfect option for everyone.
Benefit 24HR Brow Setter
Price: $45
What is it: An invisible brow setting gel designed to hold brow hairs in place while locking in brow makeup for all-day wear.
Why it’s popular: Simply put, this gel ensures that your brows stay styled and in place throughout the day, giving you the confidence that your look will last.
How to use it: “Layer this clear brow gel over other brow products like pencils, pomades, or waxes to set your eyebrows into your desired shape. You can also wear it alone for a natural, fluffy brow look,” Amy advises.
What the reviewers say: With a stellar rating of 4.6 stars from Adore customers, users appreciate a product that delivers on its promises.
Who it’s suited for: This product is versatile enough for everyone, regardless of how unruly or sparse your brow hairs may be.
Eye of Horus Goddess Mascara
Price: $39
What is it: Crafted from botanical ingredients that have been utilized in cosmetics since Ancient Egyptian times, this mascara curls, lengthens, volumizes, and enhances the color of your eyelashes without irritating sensitive eyes.
Why it’s popular: With roots in Ancient Egypt, the ingredients in this mascara have proven effective over time. The formula features smudge-preventing beeswax, nourishing rice bran, and antioxidant-rich moringa oil, making Eye of Horus Goddess a favorite among makeup artists and beauty editors alike.
How to use it: Simply wiggle the lash applicator brush and apply in upward strokes from root to tip, adding a second coat for a more dramatic look.
What the reviewers say: Adore customers believe this mascara is essential for unleashing your inner goddess, awarding it a solid 4.4 stars.
Who it’s suited for: This mascara is particularly recommended for individuals with sensitive eyes, contact lens wearers, and anyone with brittle eyelashes requiring extra care.
Glasshouse A Tahaa Affair Candle
Price: $54.95
What is it: This candle from Glasshouse Fragrances encapsulates the distinctive blend of vanilla and caramel found in the Tahaa Affair eau de parfum, intensified for fans and collectors alike.
Why it’s popular: “Tahaa is a polarizing scent, but those who adore it are truly passionate. It offers a deliciously sweet and salty aroma, featuring complex notes such as Caribbean rum, raisin, sea salt, pineapple, jasmine sambac, driftwood, butterscotch, and dark amber,” shares Amy.
How to use it: Light this candle during your next self-care evening at home to create a calming and aromatic ambiance.
What the reviewers say: It boasts a perfect 5.0-star rating, with all Adore reviewers endorsing this product, calling it “delicious”, “beautiful”, and “deeper and richer than the original Tahaa Affair”.
Who it’s suited for: Free from parabens, silicones, and polyethylene glycol, this candle is suitable for everyone to enjoy.
Dyson Airwrap
Price: $899
What is it: The Dyson Airwrap is an innovative hair styling tool that simultaneously dries and styles hair, making it a must-have for anyone seeking efficiency in their hair care routine.
Why it’s popular: Since its launch in 2018, the Dyson Airwrap has consistently sold out. Users appreciate its dual functionality, drying and styling hair while minimizing heat damage through controlled heat levels.
How to use it: Experiment with the new curling barrels that rotate both clockwise and anticlockwise, eliminating the need to switch them out when styling both sides of your head.
What the reviewers say: The latest model of the Dyson Airwrap is undeniably worth the hype, with many users highly recommending it.
Who it’s suited for: With six attachments available in the new model, there’s truly something for everyone with the Dyson Airwrap.
Asap Super B Complex
Price: $78.75
What is it: This potent niacinamide serum is designed to reduce and prevent dehydration while boosting collagen production and minimizing redness and inflammation, making it a versatile addition to your skincare arsenal.
Why it’s popular: “This cosmeceutical serum is beloved for its multifaceted benefits,” Amy notes. “Vitamin B3 enhances skin clarity, radiance, reduces pore size, regulates oil production, and strengthens your skin barrier.”
How to use it: The Asap Super B Complex can
