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As of July 25, the brand can be found on the shelves of over 650+ stores, ensuring that everyone can reap the benefits of a natural glow.u003Cu002Fpu003E”},{“contentType”:”copy”,”content”:”u003Cpu003E“PROUD,” is the single word Renaud uses to describe the feeling of having his collection readily available to shop for people around the world. “There is no greater feeling than knowing that the product is out in the world and that it is resonating with so many people. ULTA is a recognizable name and brand nationwide. 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flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;”u003Eu003Cu002Fdivu003E u003Cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;”u003Eu003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Cu002Fau003Eu003Cp style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”u003Eu003Ca href=”https:u002Fu002Fwww.instagram.comu002Fpu002FCgiQabIsRFzu002F?utm_source=ig_embed&utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;” target=”_blank”u003EA post shared by Dorión (@dorionrenaud)u003Cu002Fau003Eu003Cu002Fpu003Eu003Cu002Fdivu003Eu003Cu002Fblockquoteu003Enu003Cscript async src=”u002Fu002Fplatform.instagram.comu002Fen_USu002Fembeds.js”u003Eu003Cu002Fscriptu003E”,”isFunctional”:false,”preserveAspectRatio”:0,”consentCategory”:5,”providerName”:”Instagram”}},{“contentType”:”copy”,”content”:”u003Cpu003EThe brand also has some serious celebrity fans, including rapper u003Cstrongu003E2 Chainzu003Cu002Fstrongu003E, who loved the brand so much that he participated in the “Real Kings” campaign, which dispelled the myth that Black men do not indulge in beauty and self-care practices.u003Cu002Fpu003E”},{“contentType”:”copy”,”content”:”u003Cpu003EHaving “buttah soft skin” in the Black community is a sure sign that you are living your best life. Renaud took the cultural compliment as inspiration for the 2018 launch of his brand which makes skincare so simple that you should never have any excuses for not prioritizing your self-care routine.u003Cu002Fpu003E”},{“contentType”:”copy”,”content”:”u003Cpu003E“When I started Buttah Skin, I knew that the culture would recognize the name and see the product as something for them. I always say that Buttah is really a lifestyle—it means soul, passion, beauty, and community,” the entrepreneur explains to u003Cstrongu003EBET Lifestyle u003Cu002Fstrongu003Eabout the brand and his decision to pursue the path of entrepreneurship after watching his father run his own barbershop. “Growing up in Beaumont, TX, my father owned and operated a barbershop. I always knew I wanted to be an entrepreneur, but never imagined I would go into beauty.” u003Cu002Fpu003E”},{“contentType”:”embed”,”content”:{“html”:”u003Cblockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https:u002Fu002Fwww.instagram.comu002Fpu002FChFv5Fyv3onu002F?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”u003Eu003Cdiv style=”padding:16px;”u003E u003Ca href=”https:u002Fu002Fwww.instagram.comu002Fpu002FChFv5Fyv3onu002F?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”u003E u003Cdiv style=” display: flex; flex-direction: row; align-items: center;”u003E u003Cdiv style=”background-color: #F4F4F4; 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height: 20px; width: 20px;”u003Eu003Cu002Fdivu003E u003Cdiv style=” width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)”u003Eu003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Cdiv style=”margin-left: auto;”u003E u003Cdiv style=” width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);”u003Eu003Cu002Fdivu003E u003Cdiv style=” background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);”u003Eu003Cu002Fdivu003E u003Cdiv style=” width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”u003Eu003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Cu002Fdivu003E u003Cdiv style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;”u003E u003Cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;”u003Eu003Cu002Fdivu003E u003Cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;”u003Eu003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Cu002Fau003Eu003Cp style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”u003Eu003Ca href=”https:u002Fu002Fwww.instagram.comu002Fpu002FChFv5Fyv3onu002F?utm_source=ig_embed&utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;” target=”_blank”u003EA post shared by Buttah Skin (@buttahskin)u003Cu002Fau003Eu003Cu002Fpu003Eu003Cu002Fdivu003Eu003Cu002Fblockquoteu003Enu003Cscript async src=”u002Fu002Fplatform.instagram.comu002Fen_USu002Fembeds.js”u003Eu003Cu002Fscriptu003E”,”isFunctional”:false,”preserveAspectRatio”:0,”consentCategory”:5,”providerName”:”Instagram”}},{“contentType”:”copy”,”content”:”u003Cpu003EAfter healing his breakouts with cocoa butter purchased on the streets of Harlem and receiving DMs from fans curious about his skincare secret, Renaud created Buttah Skin, a skincare company that caters to both women and men. “Everyone can use it,” he happily proclaims.u003Cu002Fpu003E”},{“contentType”:”copy”,”content”:”u003Cpu003EButtah Skin prides itself in having a u003Ca href=”https:u002Fu002Fwww.buttahskin.comu002Fproductsu002Fbuttah-complete-skin-kit” title=”customizable skincare kit”u003Ecustomizable skincare kitu003Cu002Fau003E that consists of a gentle cleanser, a Vitamin C serum, and a moisturizer. Renaud describes it as a simple three-step program that anyone can use, saying, “Our customizable kit is great because it has something there for every skin type (dry, oily, combination skin).”u003Cu002Fpu003E”},{“contentType”:”copy”,”content”:”u003Cpu003EAs more Black men openly embrace self-care practices to heal their bodies inside-out, Renaud encourages: “It’s about time that we break the stigma that Black men are not part of the beauty and self-care industry. We deal with so many things—Black men put on this armor of being strong from an early age. It’s important that we take the time out for taking care of ourselves and to understand that it’s okay to do it!  Self-care is everything—it’s vital.”u003Cu002Fpu003E”},{“contentType”:”copy”,”content”:”u003Cpu003EHe continues, “A lot of times I receive DMs from men that are ashamed to reach out to another man for skincare advice or feel like it’s emasculating in a way. There’s no shame in wanting to look and feel your best.”u003Cu002Fpu003E”},{“contentType”:”embed”,”content”:{“html”:”u003Cblockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https:u002Fu002Fwww.instagram.comu002Fpu002FCe-e5GusFN8u002F?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”u003Eu003Cdiv style=”padding:16px;”u003E u003Ca href=”https:u002Fu002Fwww.instagram.comu002Fpu002FCe-e5GusFN8u002F?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”u003E u003Cdiv style=” display: flex; flex-direction: row; align-items: center;”u003E u003Cdiv style=”background-color: #F4F4F4; border-radius: 50%; 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flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;”u003Eu003Cu002Fdivu003E u003Cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;”u003Eu003Cu002Fdivu003Eu003Cu002Fdivu003Eu003Cu002Fau003Eu003Cp style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”u003Eu003Ca href=”https:u002Fu002Fwww.instagram.comu002Fpu002FCe-e5GusFN8u002F?utm_source=ig_embed&utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;” target=”_blank”u003EA post shared by Buttah Skin (@buttahskin)u003Cu002Fau003Eu003Cu002Fpu003Eu003Cu002Fdivu003Eu003Cu002Fblockquoteu003Enu003Cscript async src=”u002Fu002Fplatform.instagram.comu002Fen_USu002Fembeds.js”u003Eu003Cu002Fscriptu003E”,”isFunctional”:false,”preserveAspectRatio”:0,”consentCategory”:5,”providerName”:”Instagram”}},{“contentType”:”copy”,”content”:”u003Cpu003EFor men who may say lack of time plays a factor in them forgoing their skincare routine, he offers a simple solution. “Take time out for yourself each day, even if it’s 5-10 mins in the mornings to commit to a routine. For those with active lifestyles, we have a great 3-in-1 tea tree scrub and detox mask to help keep your skin moisturized and protected from the elements.”u003Cu002Fpu003E”},{“contentType”:”copy”,”content”:”u003Cpu003Eu003Cstrongu003EFYI: u003Cu002Fstrongu003EButtah Skin is currently working on expansion into other major retail stores. “By 2023, we plan to expand our line’s offerings with more skincare and skincare tools,” Renaud teases, along with the news that the brand plans to venture into the lifestyleu002Fhome space.u003Cu002Fpu003E”},{“contentType”:”copy”,”content”:”u003Cpu003Eu003Cstrongu003ERELATED | u003Cu002Fstrongu003Eu003Ca href=”https:u002Fu002Fwww.bet.comu002Farticleu002Fi5oj1lu002Flearn-the-latest-eyelash-hack-plus-meet-the-tiktok-beauty-creators-you-need-on-your-radar” title=”<strong>Learn The Latest Eyelash Hack, Plus Meet The TikTok Beauty Creators You Need On Your Radar!<u002Fstrong>”u003Eu003Cstrongu003ELearn The Latest Eyelash Hack, Plus Meet The TikTok Beauty Creators You Need On Your Radar!u003Cu002Fstrongu003Eu003Cu002Fau003Eu003Cu002Fpu003E”}],”publishedDateISO”:”2022-08-18T21:53:32.791+0000″,”media”:{“image”:{“url”:”https:u002Fu002Fimages.paramount.techu002Furiu002Fmgid:arc:imageassetref:bet.com:e0f113d0-e720-4bcc-9cf1-0679ba7cb98e?quality=0.7″,”width”:1920,”height”:1080,”alt”:”Skincare For Black Men Is Partly Underserved Due To Self-Care Myths; 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