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BASF has developed a naturally-derived hydrolyzed wheat protein product, Enameguard, which supports the buffering effects of saliva and aids in the natural remineralization of tooth enamel.
“After years of research, we are excited to bring Enameguard to the market,” said Nader Mahmoud, BASF’s vice president of business management for personal care North America. “Enameguard is an excellent example of BASF’s ongoing commitment to innovation and sustainability to meet the demands of our customers and the end consumer in the oral care space.”
The latest innovation from BASF’s care creations makes it easy to formulate into a variety of oral care products, including mouthwash and toothpaste. Acid challenges coming from the daily consumption of acidic foods and beverages disrupt the buffering capability and mineral balance of saliva, which can lead to enamel softening and erosion.
When the mouth’s natural balance is thrown off, oral care products containing Enameguard can help restore the natural balance. It binds to the surface of enamel and interacts with the surrounding calcium and phosphate ions found in saliva. BASF scientists demonstrated the enamel-binding capability and calcium interaction of Enameguard in repeated studies.
What differentiates Enameguard from other offerings on the market is its highly water-soluble technologies; similar technologies on the market are water-sensitive. Wholly derived from natural and renewable feedstocks, Enameguard is cold processable and suitable for formulations according to EU Ecolabel, Nordic Swan Ecolabel and Bra Miljöval In addition, Enameguard is produced via an enzymatic process and is non-GMO.
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