Puig has announced the release of WikiParfuma digital platform dedicated to perfume.
WikiParfum gives users access to online expert content, functionality and features developed by industry professionals, through the website www.wikiparfum.comavailable in seven languages, and on a new mobile app.
The platform enables visitors to browse, compare and choose fragrances from a library which currently includes 19,600 scents.
WikiParfum helps users discover what a perfume smells like before they try it in a store.
When a user searches for a fragrance on the website or the app, a digital tool draws from a database containing 1,400 photographs of raw materials used in perfumery and organizes the images into a visual representation. This solution, or scent visualiser, allows the user to “see” the fragrance. The larger the image, the more dominant the ingredient. Displayed on a black background, the ingredient is intense; less so if the background is white.
In addition to visual data, the platform delivers key information, such as the perfume’s olfactory family, its main ingredients, the perfumer who created it, and the price range. A selection of related fragrances with similar ingredients completes the search results.
Each data point offers a pathway for users to expand their knowledge via links to deeper levels of the platform’s content.
Expert perfume information for WikiParfum is provided through Puig’s collaboration with Fragrances of the Worldthe largest independent guide to fragrance classification, created over a 40-year career by fragrance authority and historian Michael Edwards.
Based on the olfactory mapping of the database and on an individual’s stated preferences, the platform’s algorithm provides users with personalized fragrance recommendations.
Tailor-made for in-store use, the WikiParfum mobile app (available on Google Play and the App Store) features a barcode reader called EAN. NoseBy scanning a perfume’s label at the point of sale, shoppers can “see” how the fragrance smells and learn key facts. With this information users can shop for themselves or for others and it an ideal tool for finding fragrance gifts.
Also on the platform is AirParfumthe airborne fragrance system patented and launched by Puig in 2018 for use at the point of sale. AirParfum addresses what was a consumer pain point: the inability to sample multiple fragrances in-store without incurring olfactory saturation. The technology air transformed into purified air, enabling shoppers to experience many scents without confusion or sensory fatigue.
With WikiParfum, Puig aims to offer the public an educational, useful, and innovative tool, making the world of fragrance accessible, personal and enjoyable.
