Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year.
When you think of Black Friday, it often brings to mind crowded stores filled with eager shoppers, all lined up outside major retailers, eagerly anticipating massive discounts on popular electronics like TVs and laptops. While there’s no denying that these deals are plentiful during this sales weekend, it’s also a fantastic opportunity to shop at your favorite small businesses and discover unique products. This year, consider supporting local artisans and entrepreneurs while enjoying significant savings on one-of-a-kind items that you won’t find anywhere else.
Explore a curated selection of deals on products that our editors absolutely love, ranging from luxurious waffle-knit towels to rich concentrated coffee. You can also find delightful silk pajamas, durable pet carriers, cozy cashmere sweaters, and high-quality olive oil. This is the perfect time to tackle your holiday shopping list as you’ll discover an array of unique gifts suitable for everyone on your list. Don’t forget to treat yourself to something special as you browse through these fantastic offerings!
- Etsy: Etsy’s Cyber Week Sales Event is back, meaning shoppers can find one-of-a-kind gifts at discounted prices, all while supporting small businesses. Get discounts up to 60% off on a wide array of unique products.
The challenge for many is figuring out where to begin their shopping spree. That’s why we have carefully curated a list of our top recommendations for fantastic places to shop this Small Business Saturday. With our guide, you can save money while simultaneously supporting the beloved businesses in your community. These small businesses rely on local support, so your purchases will have a meaningful impact.
• Acid League: Discover the perfect gifts for the culinary enthusiast in your life with 25% off a variety of vinegars, sauces, and condiments that enhance and elevate every meal.
• Atlas Coffee Club: Enjoy your first bag of coffee free by using the code FREECOFFEE, along with savings of up to $55 off gifts through one of our favorite coffee subscription services. This is an excellent opportunity for coffee lovers to stock up on their favorite brews.
• Beast Health: Elevate your kitchen game with sleek personal blenders and accessories that are currently 20% off. Don’t miss out on this chance to enhance your home cooking experience.
• Bokksu: Treat yourself or a loved one to curated boxes of delightful Japanese snacks. Our editors rave about them, and you can currently receive a free $80 gift card when you sign up for a membership. This is a fantastic way to explore new flavors!
• Brightland: Known for its stunning packaging and exceptional flavors, Brightland olive oils are a must-try. Enjoy up to 30% off through tiered offers available until November 28.
• Caraway: Update your kitchen with beautiful cookware, bakeware, linens, and more during this once-a-year sale, where you can save up to 20% off sitewide until the end of the month.
• Cometeer: Enjoy $60 off your first four boxes of this premium concentrated coffee, available through November 30. This is a great way to experience high-quality coffee at home.
• Daysie: Enhance your beverages with these delicious simple syrups that bring flavor to coffee, cocktails, and mocktails. Everything from this woman-owned brand is certified organic, making it a delightful purchase for conscious consumers.
• De Soi: Stock up on these fun aperitifs perfect for dry January or just to try something new! Use code CHEERS to get 20% off your purchase, making this a delightful addition to your home bar.
• Fishwife: This trendy tinned fish brand is offering a 20% discount through November 28. Discover gourmet seafood options that will elevate your meal planning.
• Fly By Jing: Now is the perfect time to shop this brand’s biggest sale ever, offering up to 50% off flavorful sauces, spices, and more. Transform your cooking with these exciting flavors!
• GIR: Enjoy 30% off beautiful and functional kitchen tools sitewide with the code HOLIDAY22. This is a fantastic opportunity to upgrade your kitchen essentials.
• Great Jones: Take advantage of the brand’s biggest sale ever with discounts of up to 50% off available now through November 28. Plus, enjoy free gifts with your purchase this week.
• Ghia: Discover 20% off non-alcoholic spirits from Ghia, available through November 28. This is an excellent option for those seeking flavorful alternatives.
• Goodles: Indulge in nutrient-packed boxed macaroni and cheese, now 30% off. This is a delightful and convenient meal option for the whole family.
• Jeni’s: Now through November 28, get one free pint of ice cream when you buy five—stock up and use code FREEPINT at checkout. This is the perfect opportunity for ice cream lovers!
• Made In: Our team at Underscored is a big fan of Made In’s thoughtfully designed cookware, which is currently up to 30% off. Elevate your cooking experience with these premium products.
• Material Kitchen: Discover 20% off functional and beautiful cookware sitewide. The sustainably made reBoard cutting board even boasts Oprah’s seal of approval, making it a must-have for eco-conscious consumers.
• Omsom: Liven up your culinary creations with delicious Omsom meal starters, perfect for those looking to spice up their weeknight dinners.
• Partners Coffee: Enjoy a 20% discount on all coffee, tea, and merchandise from this Brooklyn-based small-batch coffee roaster through November 28. This is a great chance to stock up on your favorite brews.
• Scrub Daddy: Use code SCRUB20 to enjoy 20% off these viral smiling sponges, plus receive free goodies when you spend $50 or more. This is a fun way to refresh your cleaning supplies!
• Truff: Enjoy 30% off sitewide on editor-beloved hot sauces and more, available now through November 29. This is a fantastic opportunity to spice up your pantry!
• W&P: Discover beautiful, sustainable food storage solutions available at 25% off sitewide through November 28. This is a great chance to enhance your kitchen organization!
• Abbode: Use code ABBODE20 to enjoy 20% off your online order on gifts, vintage decor, dried flower arrangements, and more from this NYC-based store. This is an excellent chance to find unique gifts that tell a story.
• Anecdote Candles: Take advantage of sitewide tiered discounts and stock up on quality candles, available now through November 28. This is a fantastic way to bring warmth and fragrance to your home.
• Apotheke: Discover Brooklyn-made Apotheke candles and more at 25% off through November 27, along with Cyber Monday discounts on body products. This is an excellent opportunity to indulge in self-care.
• Birthdate Candles: Enjoy a minimum of 25% off your order of astrological-themed candles, with discounts of up to 50% based on purchase amounts. This sale lasts through November 29, making it a perfect gift for astrology enthusiasts.
• Boy Smells: Get 25% off almost everything, including candles, fragrances, hand wash, and more. This is a great chance to stock up on luxurious self-care items.
• Brooklyn Candle Studio: Use code BFCM20 to take 20% off all the candles you can burn. This is an excellent time to fill your home with delightful scents.
• Canopy: Enjoy 40% off bundles and save on stylish humidifiers, essential oils, and more. This is a fantastic way to enhance your living space with refreshing aromas.
• Courant: Snag chic, unobtrusive wireless chargers at a 25% discount through December


