WikiParfum Drives Fragrance Selection For Customers

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Puig turned to technology to help consumers find the right fine fragrance. The program is centered around WikiParfum, a digital brand-agnostic fragrance shopping and gifting tool that gives personalized recommendations. to try multiple scents without olfactive fatigue.

WikiParfum is open innovation, enabling retailers and competitors to collaborate like never before. WikiParfum includes nearly 20,000 fragrances, 1,460 olfactive ingredients and 900 brands. It is available in seven languages.

The platform’s content is developed by professional perfumers and scientists and is designed to educate consumers.

WikiParfum’s “scent visualizer,” lets people “see” fragrance. Users can draw from a database with 1,400 photographs of raw olfactive materials used in perfumery. A visual representation of a scent’s ingredients is created using those, with a large image to correspond ingredient. An ingredient appearing on a black background is intense in the juice, and is lighter if it’s shown on a white background. WikiParfum also shares other key information, including a fragrance’s olfactory family, the perfumer who created it and the scent’s price range. Available, too, is a selection of fragrances containing similar ingredients.

The blending of technology and perfume comes at a time when interest (and sales) of fine fragrance is soaring.

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