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Scotch Porter, an award-winning grooming and wellness brand, has been identified as the fastest-growing male grooming brand within the US beard and hair care market, according to IRI Worldwide.
“It is exciting to be recognized for our growth within the market. We are witnessing men’s understanding of grooming increasingly broadening from a conventional focus on shaving and hygiene to a more intentional approach to holistic wellness,” said Calvin Quallis, CEO and founder of Scotch Porter. “In a recent brand survey, 69% of Black men reported looking for a brand that positively impacts communities. As we look to the future, our wellness-centered approach to men’s grooming and personal care allows us to speak to the comprehensive identity of the consumer — championing a new definition of masculinity and what it means to be a man in today’s society. Scotch Porter is not only providing men with the tools to take care of themselves but sharing their values of supporting their communities and those around them. “
“There’s a rapidly growing need for a grooming brand that not only provides clean, non-toxic solutions to the everyday concerns of multicultural men but also values the practice of self-care and self-improvement for all men,” said Christian Chopra, president of Scotch Porter. “As consumer behaviors continue to evolve, Scotch Porter is at the center of answering this demand. This year, we will continue scaling rapidly to expand our distribution channels, continue innovating on our product offering, and growing our organization and te “
In the last year, Scotch Porter achieved other milestones. The brand attained the highest index with BIPOC shoppers while also growing distribution in retail and experiencing triple-digit growth on Amazon.
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