Recent data from the platform Cosmetify highlights that Huda Kattan has emerged as the wealthiest beauty influencer, raking in approximately $119,089 for a single post across platforms like TikTok, Instagram, and YouTube. Meanwhile, TikTok star James Charles boasts an impressive earning potential of $35,502 per video.
Cosmetify’s inaugural Beauty Influencer Rich List, published last year, revealed the astonishing earnings potential of top names in the cosmetics sphere through their social media channels. This year, the list has been updated to include each influencer’s follower count on TikTok, reflecting their growing influence.
Let’s explore the top beauty influencers of 2022, categorized by their contributions to cosmetics, personal care, and wellness.
Kylie Jenner reigns supreme as the Queen of Instagram, boasting the highest number of female followers globally.
Discover Kylie Jenner’s Influence and Massive Instagram Following
@kyliejenner
Instagram Followers: 320 million!
With an astounding 320 million followers, Kylie Jenner holds the title of the most-followed female on Instagram! Her beauty empire, Kylie Cosmetics, now owned by Coty, has also garnered 25.5 million followers on its own Instagram account. Kylie’s influence extends far beyond social media; her brand has become a household name, setting trends and redefining beauty standards.
Explore Huda Kattan’s Impact on the Beauty Industry
@hudabeauty
Instagram Followers: 49.8 million
This year, subscription service Ipsy unveiled a limited edition Glam Bag x Huda, featuring eight full-size products meticulously selected by Huda Kattan herself. This exclusive collection showcases popular beauty products from renowned brands such as Sunday Riley, Rare Beauty, and R+CO, along with bestsellers from Huda’s own lines, including Huda Beauty, Wishful skincare, and Kayali. Recently, Kattan introduced her latest addition to the Wishful skincare range, the Wishful Honey Whip Peptide Moisturizer, which she announced to her 557,000 followers on the Wishful Instagram page in August. Her product line continues to expand with exciting new releases, including a vegan matte lipstick and a cream blush for 2022, alongside the newly launched Lovefest collection.
Introducing the new Cheeky Tint Blush Stick from Huda Beauty
Unveiling the Rise of Addison Rae in the Beauty Scene
@addisonraee
Instagram Followers: 40.2 million
Social media sensation Addison Rae co-founded the Gen Z-inspired beauty brand Item Beauty, which is now available at Sephora. As the brand celebrates its first anniversary, it offers a cruelty-free and vegan-friendly product lineup that includes essential makeup items like Lash Snack, Brow Chow, and Lip Quip. Following the success of the makeup line, Item Beauty has expanded into skincare, releasing products such as the Fast Pass AHA Gel Cleanser and the Overdew Xtra Intensive Moisturizer. Formulated with dermatologist-tested ingredients, these products promote effortless and clean beauty, encouraging authentic self-expression and self-love. Additionally, Rae is launching a new fragrance and has recently become the face of Vital Proteins, further solidifying her expanding beauty empire in 2022.
Addison Rae for Vital Proteins
Sommer Ray: The Influencer Championing Plant-Based Beauty
@sommerray
Instagram Followers: 26.8 million
Influencer Sommer Ray serves as the spokesperson for Imaraïs, a new PETA-certified, plant-based ingestibles brand founded by Nutrabolics Co-Founder Aaron Hefter and attorney Felicia Hershenhorn. Imaraïs, inspired by the Swahili language, debuted with Glow, a gummy designed to enhance skin barrier function, featuring vegan squalane and marine algae, along with a unique vitamin C formula. At just 24 years old, Ray has made a name for herself as an athlete, model, and social media star, having won multiple bodybuilding and fitness competitions. She boasts over 26 million Instagram followers, 1.2 million on Twitter, and nearly 11 million on TikTok, showcasing her extensive reach across platforms.
Sommer Ray’s impressive following exceeds 26 million on Instagram!
Bretman Rock: The Trailblazer of Influencer Collaborations
@bretmanrock
Instagram Followers: 18.1 million
Wet n Wild has recently collaborated with the vibrant personality Bretman Rock to launch the Jungle Rock beauty collection, marking the brand’s first influencer partnership. This limited-edition range features eye, face, and lip products inspired by Bretman’s bold and adventurous spirit. The collaboration pays homage to his passion for wildlife, aligning perfectly with Wet n Wild’s core values of authenticity and inclusivity. In 2022, Logitech enlisted Rock for its Defy Logic campaign, which highlights a new brand anthem featuring pop star Lizzo and showcases Rock’s unique approach to beauty and makeup tutorials that defy conventional norms.
https://www.youtube.com/watch?v=Dd4X3Yq8F1o
Eva Gutowski: Pioneering Sustainable Skincare with Coastal Citizen
@mylifeaseva
Instagram Followers: 7.7 million
Social media star Eva Gutowski has recently expanded her sustainable skincare line, Coastal Citizen, by adding a new product: the Sun Glass Balm. Dubbed “Golden hour in a bottle,” this multifunctional balm reflects light beautifully while locking in moisture, giving the skin a radiant, glass-like appearance. Made from 100% natural and responsibly sourced mica, the Sun Glass Face Balm is also vegan, cruelty-free, and free from harmful additives like parabens and synthetic dyes. This innovative product exemplifies Gutowski’s commitment to eco-friendly beauty solutions.
Social media sensation Eva Gutowski introduces the Sun Glass Balm to her Coastal Citizen skincare line.
Jayda Cheaves: Empowering Self-Expression Through Hair Care
@jaydacheaves
Instagram Followers: 6.7 million
KISS Colors & Care, an innovative textured hair care brand, has recently partnered with entrepreneur and influencer Jayda Cheaves to launch its women’s collection in 2022. Dedicated to empowering individuals in their hair journeys, KISS Colors & Care aims to provide the latest trends and top-quality products for confident styling. With her entrepreneurial spirit and distinctive hairstyles, Jayda embodies the brand’s mission, making her a perfect fit as their beauty ambassador. She is also known for her fashion line and collaborations with notable brands.
Jayda Cheaves is the latest face of KISS Colors & Care
Kendra Dandy: The Artistic Force Behind NYX’s Ultimate Queen Collection
@theebouffants
Instagram Followers: 5.5 million
NYX Cosmetics has enlisted the creative talent of artist and influencer Kendra Dandy to design unique packaging for its new Ultimate Queen collection. Dandy’s entrepreneurial flair has enabled her to build a strong global following, thanks to her captivating artwork that resonates with major brands like Anthropologie, Coach, and Nike, who have commissioned her for custom campaigns. Her collaboration with NYX showcases her artistic vision and ability to elevate beauty products through innovative design.
Hunter Schafer: The Bold Voice of Gen Z Beauty
@hunterschaefer
Instagram Followers: 5.2 million
Actress, activist, and model Hunter Schafer, known for her role in HBO’s hit series “Euphoria,” has become a prominent figure in the beauty industry as the global brand ambassador for Shiseido Makeup. With her striking makeup looks and commitment to bold self-expression, she serves as a significant makeup inspiration for Gen Z, continuously pushing boundaries and redefining beauty standards.
Iskra Lawrence: Empowering Body Positivity and Inclusive Beauty
@iskra
Instagram Followers: 4.9 million
Model, influencer, and entrepreneur Iskra Lawrence has launched a new body care line called Saltair, designed for daily use. This skincare-inspired brand emphasizes the importance of self-love and body positivity. In addition to her entrepreneurial ventures, Lawrence is an advocate for the National Eating Disorders Association (NEDA) and is recognized for her impactful presence in the beauty industry, having been featured in Forbes Europe’s 30 Under 30 and BBC World’s 100 Most Influential Women lists.
Experience the refreshing essence of Saltair…
Charlotte Tilbury: The Beauty Mogul Redefining Luxury Makeup
@charlottetilbury
Instagram Followers: 4.5 million
Charlotte Tilbury, the visionary founder of Charlotte Tilbury Beauty Ltd, is not only a renowned makeup artist but also a contributing editor for British Vogue and a global ambassador for Women for Women International. Her brand was acquired by Puig in 2020, reflecting its immense success. Tilbury frequently shares insights and updates on skincare and makeup on her Twitter account. After selling out multiple times and generating a waitlist of over 50,000 shoppers, her coveted Pinkgasm Beauty Light Wand is now back in stock. Recently, Charlotte debuted a new skincare oil during New York Fashion Week for Fall & Winter 2022, underscoring her impact on the beauty scene.
Charlotte Tilbury’s new facial oil dazzled the runway at Christian Siriano’s Fall/Winter 2022 show at NYFW.
Influential Beauty Entrepreneurs: Lilly Ghalichi & Leyla Milani
@lillyghalichi & @leylamilani
Instagram Followers: 3 million & 1.5 million
The vegan nutritional beauty brand Hairtamin has recently expanded its presence in Ulta Beauty. Their best-selling Advanced Formula and Gummy Stars are now available in stores. Founded by best friends and beauty influencers Leyla Milani and Lilly Ghalichi, who collectively boast over 7 million followers, Hairtamin’s mission is to empower consumers to love their hair again. Their latest innovation is a scalp serum, along with a digestive health supplement, showcasing their commitment to holistic beauty.
For 2022, HAIRTamin has launched a new scalp serum, a testament to the brand’s growth and innovation.
Aaliyah Jay: The Rising Star in Fashion and Beauty
@aaliyahjay
Instagram Followers: 2.0 million
Los Angeles-based fashion and beauty influencer Aaliyah Jay is rapidly gaining prominence, amassing over 4 million followers across her social media platforms over the past five years. She is currently in talks for a partnership with Urban Hydration, which will further enhance her brand. Aaliyah creates engaging content in fashion, beauty, travel, and lifestyle, aiming to inspire authenticity among her audience. Originally hailing from Boston and New York, she is poised to launch her clothing line, Twisted Saints, this Spring, marking a significant step in her evolving career as a fashion designer and correspondent.
Kathleen Lights: Innovating the Beauty Space with Unique Collaborations
@kathleenlights
Instagram Followers: 1.9 million
In an exciting collaboration, Sol de Janeiro has teamed up with influencer and entrepreneur Kathleen Lights to create a luxurious manicure kit featuring an exclusive Lights Lacquer nail polish shade named ‘Heart & Sol’. Known for its striking yellow packaging and thoughtful ingredient selection, Sol de Janeiro recognized the opportunity to celebrate Lights’ vibrant influencer career by launching a shade that embodies her essence.
Jackie Aina: Leading Luxury Self-Care Initiatives
@jackieaina
Instagram Followers: 1.8m
FORVR Mood, a luxury lifestyle brand founded in 2020 by Nigerian-American entrepreneur Jackie Aina, is dedicated to celebrating Black women and luxury self-care. After years of creating impactful content, Aina established a self-care line that offers quality, affordable fragrance products designed to pamper and indulge. Her offerings are available at Sephora, and the brand continues to grow, supported by a new team focused on enhancing its reach and impact in the beauty industry.
Influencer Jackie Aina has successfully transitioned from content creation to launching her own candle line, now available at Sephora. Her brand continues to flourish with the recent appointment of Asha Coco (pictured).
Chriselle Lim: Redefining Fragrance with Phlur
@chrisellelim
Instagram Followers: 1.4m
Influencer and entrepreneur Chriselle Lim has revitalized the fine fragrance brand Phlur, introducing a new fragrance called Missing Person. Initially launched in 2015, Phlur was one of the first brands to fully disclose the ingredients in its fragrances, prioritizing transparency in the beauty industry. After being acquired by The Center in January 2021, Lim took the helm to lead the brand’s relaunch, combining her creative vision with a commitment to quality.
Camille Razat: The New Face of L’Oréal Paris
@camillerazat
Instagram Followers: 1.1m
French actress Camille Razat has recently been appointed as L’Oréal Paris’s newest global ambassador. Joining the ranks of renowned personalities like Kate Winslet and Yseult, Razat is set to represent the brand in various global campaigns, including Elvive Dream Lengths, Elvive Extraordinary Oil, and more. Known for her role in Netflix’s “Emily in Paris,” where she embodies the “quintessential French cool girl,” Razat’s style and charisma align perfectly with L’Oréal’s mission to empower beauty.
Camille Razat shines as the new face of L’Oreal Paris
Courtney Shields: Innovating Color Cosmetics with DIBS Beauty
@courtney_shields
Instagram Followers: 966,000
Influencer Courtney Shields is venturing into the color cosmetics realm with her new company, DIBS Beauty (short for Desert Island Beauty Status). Collaborating with Jeff Lee, former COO of A-Rod Corp and consultant for JLo Beauty, Shields aims to launch a makeup collection that resonates with beauty enthusiasts. DIBS, which features highlighters and blush-and-contour sticks priced at $32, has already raised $2.6 million in initial funding, showcasing the brand’s promising potential in the beauty market.
Tinx: The Trendsetter in Beauty and Wellness
@itsmetinx
Instagram Followers: 467,000
Social media personality Tinx, also known as Christina Najjar, is at the forefront of beauty and wellness trends with her engaging Rich Mom Starter Pack videos and product endorsements. Her recent appearance at Shiseido’s beach party highlights her role in promoting the brand’s skincare and sun care line expansion, showcasing her influence in the beauty community.
Tinx enjoyed a sunny celebration with Shiseido in Malibu, promoting their skincare and sun care products.
Buttah Skin: A Leader in Black-Owned Skincare
Instagram Followers: 267,000
Buttah Skin, the leading Black-owned skincare brand globally, has garnered recognition, recently winning the 2021 HSN Small Business of the Year Award. Founded by multi-talented actor, entrepreneur, and recording artist Dorion Renaud, Buttah Skin emphasizes organic and cruelty-free products. Since its launch in 2018, the brand has expanded its reach, now available at major retailers like Bloomingdale’s, HSN, and Nordstrom, establishing itself as a formidable player in the skincare industry.
Dorion Renaud from Buttah Skin is a brand to watch in the beauty industry.
