From Jazzy Brows to Notox – I’m a beauty pro and here’s the A-Z of every beauty trend you need to know about in 2023

FROM Notox to make-up sabbaticals, Siobhan O’Connor reveals the trends that will be on your radar this year.

ANTI-AGEING HERO: Meet chebula, the anti-ageing “it” ingredient of 2023, with searches soaring by 922 per cent in the past month.

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The herb is rich in antioxidants and works to lock in moisture, brighten skin and correct sun damage.

Try Super Hydrate Overnight Mask, £7 for 15ml, Paula’s Choice.

BUTTERFLY HAIRCUT: Floating to the hairstyle top spot is the butterfly chop.

Recently adopted by J Lo, it’s a style to suit all faces as the mixture of short and long layers emphasizes cheekbones and gives the illusion of voluminous hair.

The cut is so sought after, it saw interest jump by 12,432 per cent in the lead up to 2023.

COQUETTE MAKE-UP: This trend is all about embracing “hyper-femininity” – think girlie, Bridgerton-style blusher and cute, Twiggy-inspired eyeliner.

The arrival of the Barbie movie this summer is likely to increase the look’s popularity even further.

Try Ombre Blush, £5.95, Lottie London.

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DEFENCE FIRST: It’s the year we learn to respect our skin’s first line of defense – its barrier.

Products will adapt with gentler formulations rich in ceramides, which help strengthen the skin barrier and keep it hydrated.

Try Q+A Ceramide Moisturiser, £12, Holland & Barrett.

EDIBLES: Supplements are nothing new, but now beauty brands are using their skin-enhancing knowledge to boost results from the inside, too.

Spot-busting brand Zitsticka has created a PMS-targeted gummy to help curb hormonal acne.

Zitsticka Mood Food Hormone-Balancing PMS Gummy, £26.40, beautybay.com.

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FUNGHI FANATICS: Mushrooms in your moisturizer?

Sounds far-fetched, but the tremella variety is being touted as an alternative to that hydration hero, hyaluronic acid.

Go for Mary & May Citrus Unshiu + Tremella Fuciformis Serum 30ml, £15.50, Sephora.

GLOSSY GOTH: From the Met Gala to the Versace catwalk, moody make-up has been on the rise.

But hit Netflix show Wednesday has catapulted it into the mainstream, with #wednesdayaddamsmakeup notching up 54 million views on TikTok.

Slick on some elf Ride Or Die Lip Balm Cheeky Cherry, £5, Superdrug.

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HYPOCHLOROUS ACID: Move aside hyaluronic acid – this one has disinfectant properties that help to clean and soothe skin, meaning it’s great for those suffering from eczema or acne.

Try Clinicoothe+ Skin Purifier spray bottle, £14.95, sephora.co.uk.

INFLAMMATION BUSTER: Caring for sensitive skin is more of a priority than ever, as brands refocus their formulas to minimize inflammation.

Expect harsher acids to take a back seat as soothing ceramides lead the way.

Calm skin with Q+A Ceramide Face Cream 50g, £12, Holland & Barrett.

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JAZZY BROWS: If the catwalk is anything to go by, dramatic brows will be mega this year.

From over-plucked, pencil-thin ones at Vivienne Westwood to cartoonish, angled styles at Thom Browne, statement brows are in.

L’Oréal Paris Eyebrow Artist Plump & Set, £7.99, lookfantastic.com.

KOHL EYELINER: Liquid eyeliner has reigned supreme for years, but now sooty, smudgy, kohl liner is back to steal its crown.

From Louis Vuitton to Chanel, the smokey eyed look has been spotted all over the major catwalks. Rimmel Kohl Eyeliner, £2.99, Boots.

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LONG NAILS NO MORE: Lengthy manicures leading to long, impractical talons will be sidelined in favor of short, well-groomed, natural nails.

The Micro French, featuring barely-there white tips, is the way to go and can be done in your own bathroom.

Nails. Inc French Mani Hack Nail Polish Duo, £16, Superdrug.

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MAKE-UP SABBATICALS: Slapping on a full face of make-up will be saved for special occasions as more of us choose to keep our complexion natural day to day.

Even Kim Kardashian revealed she rarely wears make-up and relies on a nine-step skincare routine instead.

For minimal coverage, try Sculpted by Aimee Connolly Tint & Glow Enhancer, £23 from, boots.com.

NOTOX: Goodbye needles, hello non-invasive treatments.

According to trend forecasters, “tweakments” are on the rise, but with no injectables – meaning you won’t need downtime after treatments.

The EmFace 20-minute facelift relies purely on radiofrequency to boost muscle definition, while at-home Notox options include Forehead Wrinkles Serum Patch, £10.95, frownies.co.uk.

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ONE-HIT WONDERS: Hardworking hybrids are nothing new, but they’re seriously upping their game as they become even more multifunctional, blurring the lines between skincare and make-up.

Expect to see more tinted SPFs.

You could try Tropic Skin Shade tinted facial sun cream, £24, tropicskincare.com.

PEPTIDE POWER: Peptides – a super-ingredient full of protein – work to firm, plump and moisturize lips.

Ever since Hailey Bieber released her Rhode peptide-packed gloss, popularity has increased by more than 400 per cent.

Try Me+ Peptide Lip Balm, £3.99, Superdrug.

QUICK CONTACT THERAPY: Otherwise known as “short contact therapy”, this trend is picking up attention on TikTok, with sensitive skin types in mind.

Rather than letting acids and actives settle overnight, you rinse the product off after just a few minutes.

That way you get results without aggravation.

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REFILLABLE PACKAGING: Eco-friendly refillable packaging is gaining popularity as more brands offer this sustainable, cost-effective option.

And it’s not just your make-up you can refill, but skincare products and even deodorant.

We’d suggest you try Fussy Natural Deodorant refill, £6, naturalcollection.com.

SERIOUS TECH: Would you let a robot do your mani?

It’s already available at bargain store Target in America and is expected to roll into action in the UK, too.

In the meantime, expect more affordable gadgets to use at home.

Cleansing brush, £25, beautybay.com.

TRAVEL-SIZE SCENTS: “Microperfumes” are on the rise after trending on TikTok.

Rather than sticking to a signature scent, this is all about experimenting with travel-size sprays and mixing and matching two at a time.

It’s cost-effective if you like to try new perfumes and make them your own.

Love the aroma of freshly washed linen?

Try Maison Margiela Lazy Sunday Morning eau de toilette, 7ml, £10, spacenk.com.

ULTRA CURLED LASHES: Long, fluttery lashes will be all the rage and have already been seen on The White Lotus actress Sydney Sweeney and Hollywood’s Jessica Alba.

Invest in a curved mascara wand to really lift and separate lashes.

Rose Inc Ultra Black Lash Lift Serum Mascara, £12, spacenk.com.

VIVA MAGENTA: As Pantone’s color of the year, expect to see this all over the beauty shelves, too.

Get ahead of the trend by investing early – try By Beauty Bay Berries 9 Color Palette, £5.25, beautybay.com.

WHOLE BODY SKINCARE: Shower gel is now coming packed with alpha-hydroxy acids and beta-hydroxy acids – skin exfoliants known as AHAs and BHAs – so you can treat your body like you would your face.

According to Mintel, 40 per cent of adults believe bodycare is just as important as facial skincare.

Revolution Body Skincare AHA (Smoothing) Body Wash, £6, asos.com.

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XL PATCHES: Now that we’re used to wearing spot stickers out in public, patches are upping their game with the release of jumbo sizes.

From large stickers to tackle body acne, to CBD-releasing plasters, bigger is better.

Try Revolution Skincare Powerful Salicylic Acid Blemish Patches, £10, revolutionbeauty.com.

Y2K CONTINUES: Nineties nostalgia will still dominate trends, but this time the focus will be on our hair-dos going back in time.

Gigi Hadid attended New York’s Met Gala with a spiky top knot, while Y2K-loving Kendall Jenner’s retro Coachella pigtails turned heads.

ZEN: Self-care is not going anywhere.

In fact #selfcareroutine has 5.4 billion views on TikTok and is set to accelerate further.

Home-care products like beauty masks will boom, especially ones for your scalp, like Umberto Giannini Scalp Restore Scalp Rescue Mask 150ml, selling for £8.75 at lookfantastic.com.