Haircare brand Bed Head launches in Boots nationwide – Retail Times

Bed Head, originally established in 1996 by hairdressing icon and creative anarchist, Anthony Mascolo, is launching its product range across Boots stores nationwide from Monday 26th September. The brand, renowned for its colourful and creative packaging, continues to take inspiration from diverse youth subcultures with the aim to connect people across music, fashion, technology and art, allowing salon results at home.

Launching for the first time in high street stores, Bed Head’s wide range of products accommodates all hair types. Its hero products, including After Party, Queen for a Day & Masterpiece, will be available in Boots, as well as select ASDA and Superdrug stores .

• After Party smoothing cream: A powerful, smooth formulation, After Party is the ultimate anti-frizz hair product for healthy-looking hair. This lightweight hair cream helps prevent static build-up, flyaways and frizz for smooth locks for hair so smooth you’ ll stay the night! “After one use, my hair is tame, smooth, shiny (not greasy) and I feel like I see light at the end of the tunnel.” (Bed Head customer)
• Queen for a Day, thickening spray for fine hair: A powerful and volumising formulation with Palm Kernal Glycerides to create volume and texture, leaving hair feeling thicker, fuller and voluminous. With oils that condition, smooth and soften hair, and Film Forming Polymers that provide long lasting hold. This spray creates rule breaking volume for thickness that reigns! “For those looking for super volume this product is superb.” Bed Head Consumer
• Masterpiece shiny hairspray with strong hold: A powerful, shiny, strong hold formulation, delivering salon results and salon experience at home. With an extra shiny finish, the Bed Head Masterpiece Hairspray turns your hair into a work of art!

Katie Westerby, senior marketing manager at Bed Head, said: “At Bed Head, our purpose has always been to unleash creativity through elevated professional products. Boots is the perfect partner due to its wide distribution and geographical presence, which will allow shoppers across the country to express their individuality and achieve salon ready hair at home. We cannot wait for people to let their creativity rule and see the results!”

The retail launch, one of the biggest in the brand’s history, is part of its ‘Stay Headstrong’ campaign celebrating fearless expression and inspiring experimentation. The campaign will launch in the upcoming weeks including a web content series and a bold artist installation. Watch this space!