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    Home » JUPITER WELLNESS, INC. Management’s Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q)
    Sun Care

    JUPITER WELLNESS, INC. Management’s Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q)

    Sienna BlakeBy Sienna BlakeNovember 14, 2022Updated:November 14, 2022No Comments33 Mins Read
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    JUPITER WELLNESS, INC. Management’s Discussion and Analysis of Financial Condition and Results
of Operations (form 10-Q)
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    FORWARD LOOKING STATEMENTS

    This quarterly report contains forward-looking statements. These statements
    relate to future events or our future financial performance. In some cases, you
    can identify forward-looking statements by terminology such as "may", "should",
    "expects", "plans", "anticipates", "believes", "estimates", "predicts",
    "potential" or "continue" or the negative of these terms or other comparable
    terminology. These statements are only predictions and involve known and unknown
    risks, uncertainties and other factors that may cause our or our industry's
    actual results, levels of activity, performance or achievements to be materially
    different from any future results, levels of activity, performance or
    achievements expressed or implied by these forward-looking statements. Although
    we believe that the expectations reflected in the forward-looking statements are
    reasonable, we cannot guarantee future results, levels of activity, performance
    or achievements. Except as required by applicable law, including the securities
    laws of the United States, we do not intend to update any of the forward-looking
    statements to conform these statements to actual results.
    
    
    
    Our unaudited financial statements are stated in United States Dollars (US$) and
    are prepared in accordance with United States Generally Accepted Accounting
    Principles. The following discussion should be read in conjunction with our
    financial statements and the related notes that appear elsewhere in this
    quarterly report. The following discussion contains forward-looking statements
    that reflect our plans, estimates and beliefs. Our actual results could differ
    materially from those discussed in the forward-looking statements. Factors that
    could cause or contribute to such differences include, but are not limited to,
    those discussed below and elsewhere in this quarterly report.
    
    
    
    In this quarterly report, unless otherwise specified, all dollar amounts are
    expressed in United States dollars and all references to "common shares" refer
    to the common shares in our capital stock.
    
    
    
    

    As used in this quarterly report and unless otherwise indicated, the terms “we”, “us”, “our”, “JUPW” and the “Company” mean Jupiter Wellness, Inc.

    
    
    General Overview
    
    
    

    Jupiter Wellness, Inc. (“Company,” “Jupiter Wellness” “we,” “us,” and “our”) was originally incorporated in the State of Delaware on October 24, 2018.Our principal business address is 1061 E. Indiantown Rd #110, Jupiter, FL 33477.

    Jupiter Wellness started as a CBD/sun care company developing SPF products with
    the potential to protect users from the sun while making them healthier. Those
    products were founded on science and the belief the Company could create
    research-backed solutions to enhance the well-being of their customers. Today
    the Company is focusing its scientific approach on developing prescription
    and/or over-the-counter, or OTC, topical CBD products that have potential
    therapeutic and medical applications.
    
    
    
    Specifically, the Company is exploring the use of topical CBD solutions for the
    treatment of atopic dermatitis (eczema) (JW-100), first-degree burns and sun
    exposure (JW-300), and herpes labialis (cold sores) (JW-400).
    
    
    
    In February 2021, the Company announced the results of its novel
    Cannabidiol-Aspartame combination treatment JW-100 clinical trial which has
    shown it significantly Reduces ISGA Score in Eczema patients. A double-blinded
    placebo-controlled interventional study was conducted. Subjects were assigned to
    apply, at home, one of three treatments: JW-100 (a CBD and aspartame combination
    topical formulation), a CBD-only topical formulation, or a placebo topical
    formulation. After 14 days, the average reduction in the Investigator's Static
    Global Assessment (ISGA) score was calculated for each group. Additionally, the
    proportion of subjects achieving (ISGA) score 0 (clear) or 1 (almost clear) with
    at least 2-grade improvement from baseline was recorded for each arm of the
    study. 50% of subjects in the JW-100 arm achieved ISGA clear or almost clear (1
    or 2) with at least a 2-grade improvement from baseline after treatment versus
    20% and 15% in the CBD-only and placebo arms, respectively. The percentage of
    subjects achieving clear or almost clear with at least a 2-grade improvement
    from baseline was found to be statistically significant (p=0.028). JW-100, a
    novel topical formulation containing CBD and aspartame, was shown to
    significantly reduce the ISGA score in atopic dermatitis patients after two
    weeks of use. The combination of CBD and aspartame was more effective at
    reducing ISGA scores than CBD alone.
    
    
    
    2
    
    
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    In November 2021, Jupiter Wellness received an official written response from a
    Type B pre-Investigational New Drug (IND) meeting with the U.S. Food and Drug
    Administration (FDA) for JW-100, a topical drug for the treatment of eczema. The
    main purpose of the pre-IND meeting was to evaluate the drug development plan
    for JW-100. Jupiter Wellness believes that the written response from the FDA
    supports the Company's approach and its overall drug development strategy to
    enable the filing of an IND for its clinical studies on JW-100.
    
    
    
    On November 16, 2021, Jupiter Wellness announced the results of a double-blinded
    placebo-controlled clinical trial on JW-300 showing efficacy for the treatment
    of developing burns (sunburn).
    
    
    
    The endocannabinoid system, which is a body system affected by CBD, plays a
    pivotal role in maintaining healthy skin by modulating pain sensation, cell
    proliferation, and inflammation. The Company's strategy for the treatment of
    skin indications is, therefore, to focus on the use of CBD-containing topical
    formulations and to explore potential combinations of CBD and other agents that
    may augment and act synergistically with CBD. The Company will explore this
    strategy by conducting controlled clinical trials to try to ultimately gain FDA
    approval for specific indications.
    
    
    
    In addition to CBD-containing products, the Company is advancing several non-CBD
    formulations to address psoriasis and vitiligo (Photocil), increase the
    effectiveness of minoxidil to treat hair loss (Minoxidil Booster), COVID-19
    induced tinnitus (JW-600), women's sexual wellness (JW-500), and jellyfish sting
    prevention sunscreen (NoStingz).
    
    
    
    RJ-101 was born out of clinical trials designed to establish a topical treatment
    for the restoration of nipple sensitivity for breast augmentation patients, in
    addition to patients who had undergone chemotherapy or lumpectomy surgery
    following a cancer diagnosis. During early studies, women reported not only
    increased sensitivity but also increased libido. The Company plans to file for a
    pre-IND meeting with the US FDA within the next 12 months and intends to seek
    Orphan Drug Designation. An expedited 505(b)(2) regulatory pathway for
    development is anticipated as the current formulation contains an already
    approved drug.
    
    
    
    The Company is also positioning itself to generate revenues through the
    licensing of its intellectual property (IP). Jupiter Wellness signed agreements
    to license their minoxidil booster to Taisho, a $2.6 billion revenue company and
    Japan's leading seller of minoxidil products. Taisho plans on launching the
    product commercially in 2023. In India, the Company inked a deal with Cosmofix
    Technovation Pvt Ltd and Sanpellegrino Cosmetics to license the minoxidil
    booster and Photocil products. Additional licensing opportunities for these
    products are being pursued primarily in overseas markets.
    
    
    
    

    In Q2 and Q3 2022, the Company established itself as a Contract Research Organization (CRO) through the acquisition of Ascent Clinical Research (ACR) and Applied Biology (AB) assets. Additional contract research opportunities are being pursued and the Company hopes to expand on this line of business in 2023.

    
    
    
    On November 30, 2020, the Company acquired SRM Entertainment, Limited, a Hong
    Kong Special Administrative Region of the People's Republic of China limited
    company ("SRM"). SRM has relationships with and supplies the amusement park
    industry with exclusive products that are often only available to consumers
    inside the relevant amusement park, entertainment venues, and theme hotels in
    Orlando Florida, Beijing China, Japan, and other places throughout the worldwide
    theme park industry.
    
    
    
    Market Opportunity
    
    
    
    The market for hemp, and products based on extracts of hemp, is expected to grow
    substantially over the coming years. It is estimated by BDS Analytics and
    Arcview Market Research that the collective market for CBD sales in the U.S.
    will surpass $20 billion by 2024 and that there will be a compound annual growth
    rate of 49 percent by 2024 across all distribution channels.
    
    
    
    While CBD is an integral part of the Company's operations, a pivot is underway
    moving away from consumer CBD products toward scientifically-backed products
    that show promise as potential OTC and prescription products to address a wide
    range of conditions including hair loss, eczema, burns, and sexual wellness.
    Specifically, each of the Company's core products addresses a large market
    with
    unmet needs.
    
    
    3
    
    
      Table of Contents
    
    
    
    
    According to Grand View Research, the U.S. sun care market size was estimated at
    $1.95 billion in 2016. The growing consumer awareness regarding the ill-effects
    of over exposure to ultraviolet, or UV, rays on the undefended skin is expected
    to propel growth. The sun care market is a highly competitive market and product
    differentiation in the sun care market is low. Given the relatively low amount
    of product differentiation, we see an opportunity to carve out a unique market
    share with our CBD-infused sun care products. We cannot make any claims as to
    such benefits prior to performing certain testing. We see an opportunity,
    although there can be no assurance that we will be successful, to become the
    leading manufacturer of CBD-infused sun care products, marketing the CaniSun
    brand through an extensive digital and social media awareness campaign. We
    announced the launch of our CaniSun sun care line of SPF 30, SPF 50 and SPF 55
    face lotion on June 6, 2019. We also sell our CBD-infused lip balm and
    CBD-infused SPF 30 sunscreen spray on our website Canisun.com.
    
    
    
    Market Strategy
    
    
    
    The Company plans to seek acquisition opportunities including but not limited to
    other CBD, non-CBD, and OTC therapeutic brands and companies. The Company may
    market such products as they are currently comprised or may seek to add CBD to
    the product. In the event the Company decides to add CBD to such products, they
    intend to first conduct FDA-regulated clinical trials for safety and efficacy
    testing.
    
    
    
    Jupiter Wellness also intends to continue selling its consumer products online
    directly to consumers through its own website, and other third-party
    marketplaces as these sites permit. Business-to-business sales (B2B) are being
    pursued for all the Company's products.
    
    
    
    Focusing on B2B and business-to-consumer (B2C) sales/distribution will generally
    be accomplished through mass merchandise retail (MMR), wholesale, e-commerce,
    and strategic licensing of intellectual property (IP). The Company has in place
    a sales team working to develop and maintain relationships with MMR as well as
    smaller specialty retailers. Wholesale sales are primarily developed through
    contracted brokers to assist in saturating independent retailers like smaller
    pharmacies, doctor offices, and drug stores. E-commerce initiatives focus
    heavily on brand awareness and creating analytics-driven marketing campaigns to
    drive conversions and develop customer loyalty. Lastly, the Company is actively
    engaged in the strategic licensing of IP, including formulations and know-how,
    to companies and partners around the world.
    
    
    
    Website
    
    
    
    The Company expects to continually update and expand upon its corporate website
    and consumer-facing retail websites and further refine its online retail
    strategies on an ongoing basis. JupiterWellness.com is the Company's primary
    corporate website, which will serve as the primary source of information about
    Jupiter Wellness for investors and contain press releases, product development
    pipeline, lab reports, media coverage, and additional information about each of
    the Company's product candidates. The Company anticipates that each brand will
    have a front-facing website dedicated to retail sales and brand-specific
    information. For example, the Company's line of sun care products, NoStingz, has
    a website at NoStingzSPF.com and allows for the online retail purchase of the
    entire product line. As the Company expands its brands they anticipate utilizing
    the same strategy and dedicating a new e-commerce website to each brand moving
    forward. The Company is also building websites dedicated to servicing wholesale
    and larger distributor clients.
    
    
    
    SRM Acquisition
    
    
    
    On November 30, 2020, Jupiter Wellness entered into and closed the Exchange
    Agreement with SRM, a Hong Kong Special Administrative Region of the People's
    Republic of China limited company and wholly owned subsidiary of Vinco, and SRM
    Shareholders, under which Jupiter Wellness acquired 100% of the SRM Common Stock
    from the SRM Shareholders in exchange for 200,000 shares of the Company's common
    stock. Pursuant to the Exchange Agreement, the Company assumed all of the
    financial obligations of SRM, as well as its employees and offices. As a result
    of the Exchange Agreement, SRM became a wholly-owned subsidiary of the Company.,
    
    
    
    SRM has relationships with and supplies the amusement park industry with
    exclusive products such as toys, lights, fans, and other items that are sold in
    amusement parks. SRM has developed, manufactured, and supplied the amusement
    park industry with exclusive products that are often only available to consumers
    inside the relevant amusement park, entertainment venues, and theme hotels in
    Orlando Florida, Beijing China, Japan, and other places throughout the worldwide
    theme park industry. SRM has developed unique products in conjunction with
    suppliers of products for core licensed items for major well-known brands,
    themes, characters, and movies.
    
    
    
    Products developed by SRM are generally shipped directly to the theme park
    without warehousing at the Company's facilities. SRM does not have long-term
    agreements with its customers, and instead develops products on an item-by-item
    basis subject to purchase orders from its customers.
    
    
    
    Through SRM, the Company additionally intends to seek to sell its sun care
    products in amusement parks and related beach-adjacent properties such as cruise
    lines and ocean resorts. Jupiter Wellness is currently pursuing the sale of its
    jellyfish protection sun care products for sale in these locations.
    
    
    
    4
    
    
      Table of Contents
    
    
    
    
    Recent Developments
    
    
    
    In July 2021, the Company closed an underwritten public offering (the
    "Offering") of 11,066,258 shares (the "Company Offering Shares") of common
    stock, par value $0.001 per share and warrants (the "Company Warrants") to
    purchase up to 11,607,142 shares of Common Stock. The Warrants will be
    exercisable immediately upon issuance with an exercise price of $2.79 per share
    and will expire on the fifth anniversary of the original issuance date. The net
    proceeds from the Offering, after deducting underwriting discounts and
    commissions and Offering expenses, were $28,318,314, which includes net proceeds
    from partial exercise of the underwriter's option to purchase 1,741,071 Company
    Warrants, representing 15% of the Company Warrants sold in the base offering.
    
    
    
    On November 3, 2021, the Company filed a registration statement with the
    Securities and Exchange Commission to sponsor Jupiter Wellness Acquisition
    Corporation ("JWAC") a SPAC, dedicated to investing in AI based therapeutics and
    diagnostics. On December 9, 2021, JWAC consummated the initial public offering
    ("IPO") of 13,800,000 at a price of $10.00 per unit, generating gross proceeds
    of $138,000,000. Simultaneously with the closing of the IPO, JWAC consummated
    the sale of 629,000 placement units at a price of $10.00 per placement unit in a
    private placement generating gross proceeds of $6,290,000. As of September 30,
    2022, the Company had invested $2,908,300 in Jupiter Wellness Sponsor LLC
    ("JWSL"), an affiliate, which in turn invested the funds to JWAC
    
    
    
    On January 20, 2022 the Company received a letter from Nasdaq stating that,
    because the Company made the Share Grants not pursuant to the 2021 Equity Plan
    despite them considered to be S-8 eligible, Nasdaq had determined that the
    Company did not comply with Listing Rule 5635(c). It was brought to our
    attention that 180,000 shares of common stock, out of the total 1,020,000 shares
    of common stock to consultants (the "Consulting Share Awards") that were issued
    to three consultants, Greentree Financial (100,000 shares), Inc., L&H Inc.
    (20,000 shares), and Tee 2 Green Enterprises, Ltd. (60,000 shares), during the
    relevant period (the "Share Grants"), should have been issued pursuant to the
    2021 Equity Plan because the Share Grants were considered to be S-8 eligible. As
    a result, the inadvertent issuance of the Share Grants to the mentioned-above
    three consultants was not made in compliance with Listing Rule 5635(c). The
    Company subsequently notified Nasdaq that the Board has approved the
    reallocation of the Share Grants to be accounted for as if they were originally
    issued under the 2021 Equity Plan, and has made the corresponding change to the
    Company's books and records. However, since the 2021 Equity Plan has previously
    been exercised in full, to allow for the reallocation of the Share Grants under
    the 2021 Equity Plan, on January 17, 2022, the Board determined that 100,000
    options that have previously been issued under the 2021 Equity Plan to Brian
    John, and 100,000 options issued to Dr. Glynn Wilson be cancelled, a revocation
    to which Messrs. John and Wilson have agreed. Following the remedial measures
    the Company was informed that the Company has regained compliance with the Rule
    and that this matter is now closed.
    
    
    
    On June 28, 2022 the Company received a letter from Nasdaq stating that, because
    the Company made certain share issuances outside of a shareholder approved
    equity compensation plan, Nasdaq had determined that the Company did not comply
    with Listing Rule 5635(c). On July 26, 2022, the Company submitted a final
    compliance plan to Nasdaq consisting of the following corrective actions: (1) on
    July 20, 2022, the Company's four executive officers (Messrs. John, Miller, and
    McKinnon and Dr. Wilson), all of whom are on the Company's Board of Directors
    except for Mr. McKinnon, each cancelled 2,750 options issued to them in August
    2021 pursuant to an Incentive Stock Option Forfeiture Agreement. The
    cancellation of the 11,000 options in total enabled the issuance of 11,000
    shares to a non-executive employee that took place in 2021 to be reallocated to
    be accounted for as if it was originally issued under the 2020 Equity Incentive
    Plan. The Company's Board of Directors passed a resolution on July 25, 2022,
    making the corresponding change to the Company's books and records with regard
    to the 11,000 shares; and (2) on July 26, 2022, the same four executive
    officers, returned, and the Company cancelled, a total of 56,496 shares of
    common stock issued to them in 2021 outside of a shareholder approved equity
    compensation plan. Following the remedial measures, the Company was informed
    that the Company has regained compliance with the Rule and that this matter
    is
    now closed.
    
    
    
    Basis of Presentation
    
    
    
    The accompanying consolidated financial statements are presented in conformity
    with accounting principles generally accepted in the United States of America
    ("GAAP") and pursuant to the rules and regulations of US Securities and Exchange
    Commission ("SEC"). The consolidated financial statements include the accounts
    of the Company and its wholly-owned subsidiaries, Jupiter Wellness, Inc., a
    Florida corporation, Magical Beasts, LLC, a Nevada limited liability company,
    SRM Entertainment, Limited, a Hong Kong private limited company, and Jupiter
    Wellness Investments, Inc., a Florida corporation. All intercompany accounts and
    transactions have been eliminated.
    
    
    
    

    Significant Accounting Policies and Estimates

    
    
    
    Our management's discussion and analysis of our financial condition and results
    of operations is based on our unaudited financial statements for the nine months
    ended September 30, 2022 and 2021 audited financial statements, which have been
    prepared in accordance with United States generally accepted accounting
    principles, or U.S. GAAP, and the rules and regulations of the Securities and
    Exchange Commission. The preparation of the financial statements requires us to
    make estimates and assumptions that affect the reported amounts of assets and
    liabilities and the disclosure of contingent assets and liabilities at the date
    of the financial statements as well as the reported revenue generated, and
    expenses incurred during the reporting periods. Our estimates are based on our
    historical experience and on various other factors that we believe are
    reasonable under the circumstances, the results of which form the basis for
    making judgments about the carrying value of assets and liabilities that are not
    readily apparent from other sources. Actual results may differ from these
    estimates under different assumptions or conditions and any such differences may
    be material. We believe that the accounting policies discussed below are
    critical to understanding our historical and future performance, as these
    policies relate to the more significant areas involving management's judgments
    and estimates.
    
    
    
    5
    
    
      Table of Contents
    
    
    
    

    Emerging Growth Company Status

    
    
    
    We are an "emerging growth company," as defined in Section 2(a) of the
    Securities Act of 1933, as amended, (the "Securities Act"), as modified by the
    Jumpstart our Business Startups Act of 2012, (the "JOBS Act"), and we may take
    advantage of certain exemptions from various reporting requirements that are
    applicable to other public companies that are not emerging growth companies
    including, but not limited to, not being required to comply with the auditor
    attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced
    disclosure obligations regarding executive compensation in its periodic reports
    and proxy statements, and exemptions from the requirements of holding a
    nonbinding advisory vote on executive compensation and shareholder approval of
    any golden parachute payments not previously approved.
    
    
    
    Further, Section 102(b)(1) of the JOBS Act exempts emerging growth companies
    from being required to comply with new or revised financial accounting standards
    until private companies (that is, those that have not had a Securities Act
    registration statement declared effective or do not have a class of securities
    registered under the Exchange Act) are required to comply with the new or
    revised financial accounting standards. The JOBS Act provides that a company can
    elect to opt out of the extended transition period and comply with the
    requirements that apply to non-emerging growth companies but any such election
    to opt out is irrevocable. We have elected not to opt out of such extended
    transition period which means that when a standard is issued or revised and it
    has different application dates for public or private companies, we, as an
    emerging growth company, can adopt the new or revised standard at the time
    private companies adopt the new or revised standard. This may make comparison of
    our financial statements with another public company which is neither an
    emerging growth company nor an emerging growth company which has opted out of
    using the extended transition period difficult or impossible because of the
    potential differences in accounting standards used.
    
    
    
    

    The financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) and are expressed in United States Dollars. Significant accounting policies are summarized below:

    
    
    
    Cash and Cash Equivalents
    
    
    
    The Company considers all short-term investments with a maturity of three months
    or less when purchased to be cash and equivalents for purposes of the statement
    of cash flows. There were no cash equivalents as of September 30, 2022 or
    December 31, 2021.
    
    
    
    Net Loss per Common Share
    
    
    
    Net income (loss) per common share is computed pursuant to section 260-10-45 of
    the FASB Accounting Standards Codification. Basic net income (loss) per share is
    computed by dividing net income (loss) by the weighted average number of shares
    of common stock outstanding during the period. If applicable, diluted earnings
    per share assume the conversion, exercise or issuance of all common stock
    instruments such as options, warrants, convertible securities and preferred
    stock, unless the effect is to reduce a loss or increase earnings per share. As
    such, options, warrants, convertible securities and preferred stock are not
    considered in the calculations, as the impact of the potential common shares
    would be to decrease the loss per share.
    
    
    
                                                For the Nine Months                    For the Year
                                                Ended September 30,                 Ended December 31,
                                               2022             2021              2021              2020
    Numerator:
    Net (loss)                            $ (6,692,957 )   $ (11,155,267 )   $ (28,100,245 )   $ (6,289,205 )
    
    

    Denominator:

    Denominator for basic earnings per
    share - Weighted-
    average common shares issued and
    outstanding during the period           22,191,644        14,151,337        16,603,788        7,325,708
    Denominator for diluted earnings
    per share                               22,191,644        14,151,337        16,603,788        7,325,708
    Basic (loss) per share                $      (0.30 )   $       (0.79 )   $       (1.69 )   $      (0.86 )
    Diluted (loss) per share              $      (0.30 )   $       (0.79 )   $       (1.69 )   $      (0.86 )
    
    
    
    
    6
    
    
      Table of Contents
    
    
    
    
    Revenue Recognition
    
    
    

    The Company generates its revenue from the sale of its products directly to the end user or distributor (collectively the “customer”).

    
    
    
    The Company recognizes revenues by applying the following steps in accordance
    with FASB Accounting Standards Codification 606 "Revenue from Contracts with
    Customers" ("ASC 606"). Under ASC 606, revenues are recognized when control of
    the promised goods or services are transferred to a customer, in an amount that
    reflects the consideration that the Company expects to receive in exchange for
    those goods or services. The Company applies the following five steps in order
    to determine the appropriate amount of revenue to be recognized as it fulfills
    its obligations under each of its agreements:
    
    
    
      ? identify the contract with a customer;
    
      ? identify the performance obligations in the contract;
    
      ? determine the transaction price;
    

    ? allocate the transaction price to performance obligations in the contract;

      ? recognize revenue as the performance obligation is satisfied.
    
    
    
    
    The Company's performance obligations are satisfied when goods or products are
    shipped on an FOB shipping point basis as title passes when shipped. Our product
    is generally paid in advance of shipment or standard net 30 days and we offer no
    specific right of return, refund or warranty related to our products except for
    cases of defective products of which there have been none to date.
    
    
    
    

    Accounts Receivable and Credit Risk

    Accounts receivable are generated from sales of the Company's products. The
    Company provides an allowance for doubtful collections, which is based upon a
    review of outstanding receivables, historical collection information, and
    existing economic conditions. As of December 31, 2021, the Company recorded an
    allowance of $104,851 against accounts receivable acquired in connection with
    the acquisition of SRM Entertainment and as of September 30, 2022, the Company
    had recognized no additional allowance for doubtful collections.
    
    
    
    Foreign Currency Translation
    
    
    
    Assets and liabilities in foreign currencies are translated using the exchange
    rate at the balance sheet date, while revenue and expense accounts are
    translated at the average exchange rates prevailing during the period. Equity
    accounts are translated at historical exchange rates. Gains and losses from
    foreign currency transactions and translation for the Nine-months ended
    September 30, 2022 and year ended December 31, 2021 and the cumulative
    translation gains and losses as of September 30, 2022 and December 31, 2021
    were
    not material.
    
    
    
    Inventory
    
    
    
    Inventories are stated at the lower of cost or market. The Company periodically
    reviews the value of items in inventory and provides write-downs or write-offs
    of inventory based on its assessment of market conditions. Write-downs and
    write-offs are charged to cost of goods sold. Inventory is based upon the
    average cost method of accounting.
    
    
    
    

    Fair Value of Financial Instruments

    The fair value of our assets and liabilities, which qualify as financial instruments under ASC Topic 820, “Fair Value Measurements and Disclosures,” approximates the carrying amounts represented in the accompanying balance sheet, primarily due to their short-term nature.

    
    
    7
    
    
      Table of Contents
    
    
    
    
    Income Taxes
    
    
    
    We account for income taxes under ASC 740 Income Taxes ("ASC 740"). ASC 740
    requires the recognition of deferred tax assets and liabilities for both the
    expected impact of differences between the financial statement and tax basis of
    assets and liabilities and for the expected future tax benefit to be derived
    from tax loss and tax credit carry forwards. ASC 740 additionally requires a
    valuation allowance to be established when it is more likely than not that all
    or a portion of deferred tax assets will not be realized.
    
    
    
    ASC 740 also clarifies the accounting for uncertainty in income taxes recognized
    in an enterprise's financial statements and prescribes a recognition threshold
    and measurement process for financial statement recognition and measurement of a
    tax position taken or expected to be taken in a tax return. For those benefits
    to be recognized, a tax position must be more-likely-than-not to be sustained
    upon examination by taxing authorities. ASC 740 also provides guidance on
    derecognition, classification, interest and penalties, accounting in interim
    period, disclosure and transition. Based on our evaluation, it has been
    concluded that there are no significant uncertain tax positions requiring
    recognition in our financial statements. Since we were incorporated on October
    24, 2018, the evaluation was performed for 2018 tax year, which would be the
    only period subject to examination. We believe that our income tax positions and
    deductions would be sustained on audit and does not anticipate any adjustments
    that would result in a material changes to our financial position. Our policy
    for recording interest and penalties associated with audits is to record such
    items as a component of income tax expense.
    
    
    
    The Company's deferred tax asset at December 31, 2021 consists of net operating
    loss carry forwards calculated using federal and state effective tax rates
    equating to approximately $4,865,890 less a valuation allowance in the amount of
    approximately $4,865,890. Because of the Company's lack of earnings history, the
    deferred tax asset has been fully offset by a valuation allowance in the years
    ended December 31, 2021 and 2020.
    
    
    
    Research and Development
    
    
    
    The Company accounts for research and development costs in accordance with the
    Accounting Standards Codification subtopic 730-10, Research and Development
    ("ASC 730-10"). Under ASC 730-10, all research and development costs must be
    charged to expense as incurred. Accordingly, internal research and development
    costs are expensed as incurred. Third-party research and developments costs are
    expensed when the contracted work has been performed or as milestone results
    have been achieved. Company-sponsored research and development costs related to
    both present and future products are expensed in the period incurred. The
    Company incurred research and development expenses of $132,117 and $917,714 for
    the Nine months ended September 30, 2022 and 2021, respectively.
    
    
    
    Stock Based Compensation
    
    
    
    We recognize compensation costs to employees under FASB Accounting Standards
    Codification 718 "Compensation - Stock Compensation" ("ASC 718"). Under ASC 718,
    companies are required to measure the compensation costs of share-based
    compensation arrangements based on the grant-date fair value and recognize the
    costs in the financial statements over the period during which employees are
    required to provide services. Share based compensation arrangements include
    stock options and warrants. As such, compensation cost is measured on the date
    of grant at their fair value. Such compensation amounts, if any, are amortized
    over the respective vesting periods of the option grant.
    
    
    
    On October 24, 2018, the inception date ("Inception"), we adopted ASU No.
    2018-07 "Compensation - Stock Compensation (Topic 718): Improvements to
    Nonemployee Share-Based Payment Accounting." These amendments expand the scope
    of Topic 718, Compensation - Stock Compensation (which currently only includes
    share-based payments to employees) to include share-based payments issued to
    nonemployees for goods or services. Consequently, the accounting for share-based
    payments to nonemployees and employees will be substantially aligned.
    
    
    
    8
    
    
      Table of Contents
    
    
    
    
    Related parties
    
    
    

    The Company follows subtopic 850-10 of the FASB Accounting Standards Codification for the identification of related parties and disclosure of related party transactions.

    Pursuant to Section 850-10-20 the related parties include a) affiliates of the
    Company; b) Entities for which investments in their equity securities would be
    required, absent the election of the fair value option under the Fair Value
    Option Subsection of Section 825-10-15, to be accounted for by the equity method
    by the investing entity; c) trusts for the benefit of employees, such as pension
    and profit-sharing trusts that are managed by or under the trusteeship of
    management; d) principal owners of the Company; e) management of the Company; f)
    other parties with which the Company may deal if one party controls or can
    significantly influence the management or operating policies of the other to an
    extent that one of the transacting parties might be prevented from fully
    pursuing its own separate interests; and g) Other parties that can significantly
    influence the management or operating policies of the transacting parties or
    that have an ownership interest in one of the transacting parties and can
    significantly influence the other to an extent that one or more of the
    transacting parties might be prevented from fully pursuing its own separate
    interests.
    
    
    
    The consolidated financial statements shall include disclosures of material
    related party transactions, other than compensation arrangements, expense
    allowances, and other similar items in the ordinary course of business. However,
    disclosure of transactions that are eliminated in the preparation of
    consolidated or combined financial statements is not required in those
    statements. The disclosures shall include: a. the nature of the relationship(s)
    involved; b. a description of the transactions, including transactions to which
    no amounts or nominal amounts were ascribed, for each of the periods for which
    income statements are presented, and such other information deemed necessary to
    an understanding of the effects of the transactions on the financial statements;
    c. the dollar amounts of transactions for each of the periods for which income
    statements are presented and the effects of any change in the method of
    establishing the terms from that used in the preceding period; and d. amounts
    due from or to related parties as of the date of each balance sheet presented
    and, if not otherwise apparent, the terms and manner of settlement.
    
    
    
    

    Recent Accounting Pronouncements

    
    
    
    In September 2018, the FASB issued ASU 2018-07, which simplifies the accounting
    for nonemployee share-based payment transactions. The amendments specify that
    Topic 718 applies to all share-based payment transactions in which a grantor
    acquires goods or services to be used or consumed in a grantor's own operations
    by issuing share-based payment awards. The Company has adopted this standard
    beginning January 1, 2019. The adoption of this standard did not have a
    significant impact on our results of operations, financial condition, cash
    flows, and financial statement disclosures.
    
    
    
    In February 2016, Topic 842, "Leases" was issued to replace the leases
    requirements in Topic 840, "Leases". The main difference between previous GAAP
    and Topic 842 is the recognition of lease assets and lease liabilities by
    lessees for those leases classified as operating leases under previous GAAP. A
    lessee should recognize in the balance sheet a liability to make lease payments
    (the lease liability) and a right-of-use asset representing its right to use the
    underlying asset for the lease term. For leases with a term of 12 months or
    less, a lessee is permitted to make an accounting policy election by class of
    underlying asset not to recognize lease assets and lease liabilities. If a
    lessee makes this election, it should recognize lease expense for such leases
    generally on a straight-line basis over the lease term. The accounting applied
    by a lessor is largely unchanged from that applied under previous GAAP. Topic
    842 will be effective for annual reporting periods beginning after December 15,
    2018, including interim periods within those annual periods and is to be
    retrospectively applied. The Company has adopted this standard beginning January
    1, 2019. The adoption of this standard did not have a significant impact on our
    results of operations, financial condition, cash flows, and financial statement
    disclosures.
    
    
    

    Management does not believe that any recently issued, but not effective, accounting standards, if currently adopted, would have a material effect on our financial statements.

    
    
    
    Results of Operations
    
    
    
    

    For the three months ended September 30, 2022 and 2021

    The following table provides selected financial data about us for the three months ended September 30, 2022 and 2021, respectively.

    
    
                           September 30, 2022     September 30, 2021
    Sales                 $        1,569,925     $          687,928
    Cost of Sales                  1,155,617                685,769
    Gross Profit (Loss)              413,308                  2,159
    
    Total expenses                (2,745,734 )           (4,810,589 )
    Net Loss              $       (2,232,426 )   $       (4,808,430 )
    
    
    
    9
    
    
      Table of Contents
    
    
    
    
    Revenues
    
    
    
    We generated $1,569,925 in revenues for the three months ended September 30,
    2022 compared to $687,928 revenues in the three months ended September 30, 2021.
    As a result of the Covid-19 pandemic, revenues were depressed in 2021 and we are
    now experiencing a greater demand for our products.
    
    
    
    

    Operating Expenses and Other Income (Expense)

    We had total operating expenses and other income and expense of $2,745,734 for
    the three months ended September 30, 2022 compared to $4,810,589 for the three
    months ended September 30, 2021.
    
    
    
    Operating expenses for the three months ended September 30, 2022 were in
    connection with our daily operations as follows: (i) marketing expenses of
    $9,575; (ii) research and development of $3,876; (iii) legal and professional
    expenses of $942,618, consisting of corporate advisory services, annual report
    preparation fees and general corporate governance fees; (iv) rent and utilities
    of $49,022; (v) depreciation and amortization of $23,186; (vi) general and
    administrative expenses of $872,365, consisting of payroll and related taxes,
    travel, meals and entertainment, office supplies and expense, compensation
    related to management transition agreements and other normal office and
    administration expenses; (vii) stock based compensation of $295,860; (viii) and
    net interest expense of $549,232.
    
    
    
    Operating expenses for the three months ended September 30, 2021 were in
    connection with our daily operations as follows: (i) marketing expenses of
    $13,996; (ii) research and development of $721,998; (iii) legal and professional
    expenses of $554,553, consisting of corporate advisory services, annual report
    preparation fees and general corporate governance fees; (iv) rent and utilities
    of $7,565; (v) depreciation and amortization of $27,839; (vi) general and
    administrative expenses of $407,801, consisting of payroll and related taxes,
    travel, meals and entertainment, office supplies and expense and other normal
    office and administration expenses; (vii) stock based compensation of
    $1,875,471; (viii) net interest expense of $1,196,261 (which includes $1,145,182
    of amortization of original issue discount and Warrant discount on convertible
    promissory notes); and (ix) other loss of $5,105.
    
    
    
    Income/Losses
    
    
    

    Net losses were $2,332,426 and $4,808,430 for the three months ended September 30, 2022 and 2021, respectively.

    For the Nine months ended September 30, 2022 and 2021

    The following table provides selected financial data about us for the Nine months ended September 30, 2021 and 2020, respectively.

    
    
                                       Nine Months Ended
                           September 30, 2022     September 30, 2021
    Sales                 $        5,291,136     $         1,331,862
    Cost of Sales                  4,255,374               1,123,134
    Gross Profit (Loss)            1,035,762                 208,728
    Total expenses                (7,728,719 )           (11,363,995 )
    Net Loss              $       (6,692,957 )   $       (11,155,267 )
    
    
    
    
    Revenues
    
    
    
    We generated $5,291,136 in revenues for the nine months ended September 30, 2022
    compared to $1,331,862 revenues in the Nine months ended September 30, 2021. As
    a result of the Covid-19 pandemic, revenues were depressed in 2021 and we are
    now experiencing a greater demand for our products.
    
    
    
    Operating Expenses
    
    
    

    We had total operating expenses of $7,728,719 for the nine months ended
    September 30, 2022 compared to $11,363,995 for the nine months ended September 30, 2021.

    
    
    
    Operating expenses for the nine months ended September 30, 2022 were in
    connection with our daily operations as follows: (i) marketing expenses of
    $78,719; (ii) research and development of $132,117; (iii) legal and professional
    expenses of $1,753,640, consisting of corporate advisory services, annual report
    preparation fees, investor relations, and general corporate governance fees;
    (iv) rent and utilities of $130,974; (v) depreciation and amortization of
    $72,617; (vi) general and administrative expenses of $2,899,489, consisting of
    payroll and related taxes, travel, meals and entertainment, office supplies and
    expense and other normal office and administration expenses; (vii) stock based
    compensation of $543,029; (viii) net interest expense of $1,118,134 (which
    includes $876,926 of amortization of original issue discount and Warrant
    discount on convertible promissory notes) and (ix) a $1,000,000 impairment
    of a
    promissory note.
    
    
    
    Operating expenses for the nine months ended September 30, 2021 were in
    connection with our daily operations as follows: (i) marketing expenses of
    $386,228; (ii) research and development of $917,714; (iii) legal and
    professional expenses of $1,567,022, consisting of corporate advisory services,
    annual report preparation fees and general corporate governance fees; (iv) rent
    and utilities of $60,318; (v) depreciation and amortization of $71,045; (vi)
    general and administrative expenses of $1,795,686, consisting of payroll and
    related taxes, travel, meals and entertainment, office supplies and expense and
    other normal office and administration expenses; (vii) stock based compensation
    of $5,538,820; (viii) net interest expense of $1,691,257 (which includes
    $1,560,334 of amortization of original issue discount and Warrant discount on
    convertible promissory notes) and (ix) a net gain of $664,095 (which includes a
    gain of $669,200 on settlement of note payable in connection with the Magical
    Beast Omnibus Agreement and $5,105 other loss).
    
    
    
    Income/Losses
    
    
    

    Net losses were $6,692,957 and $11,155,267 for the nine months ended September 30, 2022 and 2021, respectively.

    
    
    10
    
    
      Table of Contents

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    Sienna Blake
    Sienna Blake
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    Sienna Blake is a licensed aesthetic consultant and beauty writer specializing in cosmetic surgery advancements and non-invasive treatments. With a background in dermatology and over eight years of industry experience, Sienna is passionate about helping people achieve confidence through informed beauty decisions. She holds a Bachelor's degree in Health Sciences and regularly collaborates with top plastic surgeons to stay at the forefront of aesthetic innovations. Outside of her work, Sienna enjoys traveling, skincare research, and practicing Pilates.

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