Last week, L’Oréal USA, the US subsidiary of the L’Oréal Group, opened its second American headquarters in the Los Angeles area. The creative campus, located in El Segundo, CA, unites L’Oréal USA’s West Coast brands: NYX Professional Makeup, Pulp Riot, Urban Decay and Youth to the People, all of which were previously based in different locations. Furthermore, the entirety of L’Oréal’s El Segundo campus has been designed to foster the future of the workplace and support employee health and wellness.
In other news, Ariana Grande—who entered into the beauty business last year with REM— officially took her top-selling fragrance portfolio into a new product category with the launch of the God is a Woman Body Line, as a global exclusive with Ulta Beauty .
Also, Elizabeth Arden expanded its partnership with Ulta Beauty, and will launch in all Ulta stores in late August. Moving forward, select stores will also have Elizabeth Arden skincare experts on the floor to enhance the shopping experience and educate customers on the various product offerings .
Here are our top 10 most viewed stories from the past week:
1. Ranking the Top 50 Cosmetic Companies
2. The Top Skincare and Beauty Trends Of 2022 So Far
3. 4 Key Beauty Trends For 2023
4. Johnson & Johnson to Discontinue Global Sales of Talc-Based Baby Powder
5. Top Beauty Brands in The US—Ranked By Cosmetify
6. L’Oréal USA Opens West Coast Headquarters in California
7. Ariana Grande Enters Body Care Category with God Is a Woman Body Line
8. Fastest-Growing Consumer Product Companies in The US
9. Elizabeth Arden to Expand to All Ulta Beauty Stores This Summer
10. Victoria Beckham Beauty Welcomes Katia Beauchamp as CEO
Thanks for reading our Breaking News. We’ll have a new list for you next Monday.
Have a great week!