Header photo: Elodie Carpentier, biotech engineer

The alluring appeal of a bold red lip, the gentle flush of rosy cheeks, and the breathtaking radiance of bare skin embody the essence of French beauty. These timeless features are not only incredibly trendy but also embrace a cleaner, more sustainable ethos. Let’s explore four visionary innovators who are redefining beauty standards in this modern Belle Époque.

French Girl Beauty, characterized by its effortless elegance and understated charm, has long been revered in aesthetic circles. However, recent months have witnessed a remarkable resurgence of this style, capturing global attention. From the dramatic backdrop of the Summer Olympics to the glamorous Paris Fashion Week, the allure of French beauty has transcended borders, sparking curiosity worldwide. Major publications, including the South China Morning Post and Harper’s Bazaar India, have been exploring the question: “Why is French Girl Beauty captivating our imaginations?”

The phenomenon has been amplified by the return of popular culture, particularly the much-discussed Season 4 of a beloved series. According to a study titled “The Real Impact of French Girl Beauty and ‘Emily in Paris,’” published by Cosmetics Business, there was a staggering 100% increase in searches for “French girl makeup” within 24 hours of the show’s premiere on Netflix this past August.

Discover the Alluring Elements of French Girl Beauty

The enduring popularity of this beauty aesthetic may also be attributed to nostalgic influences. The recent passing of legendary singer-songwriter Françoise Hardy at 80 years old reignited discussions about her iconic style—characterized by tousled bangs, sun-kissed skin, and effortlessly applied eyeliner—which is emblematic of French beauty as a whole. As noted by The New York Times during her memorial, “Ms. Hardy has been celebrated as the quintessential French girl—exuding a natural and effortlessly chic allure.”

The term “natural” is key here, as it highlights a significant evolution in the beauty landscape. While French Girl Beauty has always boasted a natural essence, the products used to achieve this look have not always aligned with such values. Thankfully, a new wave of innovators is merging chic aesthetics with natural formulations, proving that style and sustainability can coexist beautifully. Let’s take a closer look at some of our favorite pioneers in this movement.

Le Rouge Français: Pioneering Plant-Based Makeup

Introducing itself as a brand committed to plant-based makeupology, Le Rouge Français emerged just a few years ago alongside its cofounder’s daughter. The inception of this luxurious line was deeply personal for Elodie Carpentier, a biotech engineer with a rich background in pharmaceuticals. During her pregnancy, Carpentier became increasingly conscious of the ingredients she was using on her body, leading her to identify a gap in the market for purely botanical cosmetic colorants. She fondly refers to her products as “flowers on your skin.”

Leveraging her scientific expertise, Carpentier successfully developed and patented a method for extracting vibrant pigments from traditional dye plants—such as damask rose for soft pinks, chestnut bark for earthy browns, and indigo for deep blues and blacks. Additionally, she sought out botanicals known for their skincare benefits and formulation potential, including carnauba wax, sunflower oil, and cocoa butter. However, the dyer’s madder, which gives life to the brand’s signature lipstick, Le Rouge Français, stands out as a testament to its French heritage, sourced from organic fields in the renowned Cosmetic Valley of France. Not only does this sustainable crop honor generations of local beauty traditions, but it also features a bio-based lipstick case that underscores the brand’s commitment to recyclability.

The entire collection has quickly garnered acclaim, receiving accolades from various natural, organic, and cruelty-free certification bodies, as well as recognition from the French governmental institute dedicated to preserving traditional craftsmanship. Even the world of haute couture has taken notice, with designers frequently collaborating with Le Rouge Français for runway showcases.

Due to its wellness-oriented formulations, which include tinted organic complexion fluids, the line has also found favor in luxury spas across France, such as Le Couvent des Minimes in the Luberon and Le Spa du Chateau de la Gaude in Aix-en-Provence. Spas in the United States, including The Spa Diane Barriere at Fouquet’s New York, are also beginning to offer these innovative products, and soon they will be available at various retail locations across the country. However, many enthusiasts will argue that a visit to the official Parisian boutique on rue Rouget de L’Isle is an essential part of any beauty pilgrimage.

“French women prefer their microblading to be subtle and discreet.”

—Delphine Breyne, microblading artist

Delphine Eyebrow Couture: The Essence of French Microblading

In an exciting feature from Vogue, meet Delphine Breyne—the microblading artist introducing authentic French brows to New York City. Originally hailing from Lille, Breyne transitioned from a career as a model to a sought-after eyebrow expert, establishing a Parisian-inspired atelier in Manhattan. Her approach is not about crafting exaggerated, Instagram-ready arches; rather, her work reflects a commitment to creating the most natural-looking brows in the industry.

“When French women seek microblading services, they desire a result that remains discreet,” Breyne notes. “After training extensively around the globe and earning 22 certificates, I found that many techniques were overly dramatic, lacking the subtlety that I prioritize.” Now, with her refined technique, she often hears from clients, including those who travel from Paris to visit her: “I chose you because you’re French.”

This coveted look results from a combination of factors, including her meticulous training and a philosophy of less is more, complemented by a commitment to organic pigments. Breyne works with numerous clients who have health concerns, including cancer survivors, so she emphasizes the importance of using safe, gentle products. She is also developing her own line of organic brow-care products, set to launch in early 2025.

Regardless of whether clients seek restorative pigmentation post-treatment or simply desire beautiful French brows, Breyne’s approach remains consistent: “I customize each experience because every individual is unique— your look will reflect your essence, not just a generic Instagram trend.”

Beau Domaine: Genderless Skincare Inspired by Nature

In 2024, it’s time to redefine French Girl Beauty beyond gender boundaries. Enter Beau Domaine, a revolutionary skincare line that champions inclusivity and sustainability through the use of organically farmed grapes, extensive scientific research, and a collaborative effort between a renowned French winemaking family and Brad Pitt.

Pitt’s journey with the Perrin family, experts in organic viticulture from the Southern Rhône Valley, began while working on their celebrated rosé at Château Miraval. Their shared passion for wine, ecology, and conservation sparked the creation of a skincare line that upcycles grape pomace—the nutrient-rich remnants from winemaking—into innovative beauty products.

This partnership emphasizes the fusion of nature and science, culminating in products crafted with care. To further enhance the effectiveness of their offerings, Beau Domaine has collaborated with a geneticist specializing in skin aging and an enologist focused on the benefits of grape-derived compounds.

“Advancements in technology have led to cleaner, greener formulations that enhance both experience and effectiveness.”

—Christelle Clarac-Boutot, general manager, Beau Domaine skincare

According to general manager Christelle Clarac-Boutot, the collaborative effort has resulted in a perfect synergy of scientific research and sustainable raw materials. “Technological advancements have enabled us to create natural and clean formulations using eco-friendly ingredients, innovative extraction methods, and upcycling techniques—all while ensuring a delightful sensory experience and high performance,” she explains.

Moreover, why should the benefits of innovative skincare be exclusive to one gender? Clarac-Boutot asserts, “The research conducted by Professor Lévy’s team, with whom we developed our exclusive patented active ingredients, has indicated that skin aging occurs similarly in both men and women. Our mission to promote healthy aging and achieve a luminous complexion resonates universally.” As a result, popular products like The Serum are now sought after by a diverse clientele, all eager to experience the skin-smoothing and plumping effects.